Agricultural Marketing Authority

18/05/2026

The Agricultural Marketing Authority is pleased to announce the commencement of the 2026 Cotton Marketing Season which will run from 18 May to 31 July 2026.

Cotton remains a strategic crop that supports rural livelihoods. This season, the Authority remains committed to ensuring an orderly, transparent, and fair marketing environment for all stakeholders across the cotton value chain.

Approved minimum producer prices for the 2026 season are as follows:

Grade A - US$0.43/kg
Grade B - US$0.41/kg
Grade C - US$0.38/kg
Grade D - US$0.35/kg

NB 70% shall be paid in USD and the balance of 30% in local currency as per RBZ Guidelines.

Any form of side marketing will not be tolerated.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
Zimbabwe Agricultural Society Official
The Cotton Company of Zimbabwe

15/05/2026

THE 2026 cotton marketing season has officially commenced, with the Government unveiling new seed cotton prices and tightening payment and marketing regulations aimed at protecting farmers and improving transparency in the sector.

https://www.zbcnews.co.zw/agricultural-marketing-authority-announces-cotton-prices/

14/05/2026

The Agricultural Marketing Authority, as a member of the Zimbabwe Agricultural Show Society (ZAS) Cotton Section, is participating in the adjudication process for the provincial cotton farmer selections.

Working alongside fellow Cotton Section members including ZAS, ARDAS, Cottco, Quton Seed Company, and the Kadoma Cotton Research Institute, the team is assessing outstanding farmers under categories such as Best Female Cotton Farmer, Best Youth Cotton Farmer, and the National Overall Best Cotton Farmer.

Yesterday, the adjudication team visited Mashonaland East Province, covering Mutoko and Murehwa, where farmers continue to demonstrate commitment, resilience, and excellence in cotton production.

We commend all farmers participating in this year’s selections and celebrate their contribution to Zimbabwe’s agricultural sector.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
Zimbabwe Agricultural Society Official

08/05/2026

The Agricultural Marketing Authority (AMA) today met with key stakeholders in the Macadamia Nut value chain to explore collaborative strategies for strengthening and growing the sector. Continuous engagement with key value chain actors remains a top priority as we work together towards a more productive, competitive, and sustainable industry.

Among the key issues discussed was the importance of genetic improvement through the adoption of top-performing macadamia varieties to enhance productivity and improve yields across the value chain.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
Zimbabwe National Water Authority
To***co Industry & Marketing Board

06/05/2026

📢 Stay Ahead of the Market!

Don’t miss out on daily market price updates and insights delivered straight to your phone .

👉 Follow our WhatsApp Channel today and make informed decisions for your business and farming activities.

Follow the Agriculture Marketing Authority Zimbabwe channel on WhatsApp: https://whatsapp.com/channel/0029VaugJhI5EjxrV3lG9t2o

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
To***co Industry & Marketing Board
Zimbabwe National Water Authority

04/05/2026

We extend our sincere congratulations to Prof. Dr. Obert Jiri on his re-assignment as Permanent Secretary.

We wish him every success in this important role and look forward to continued collaboration in strengthening Zimbabwe’s agricultural sector and advancing market development.

From all of us at the Agricultural Marketing Authority, we celebrate this milestone and remain committed to supporting a resilient, efficient, and inclusive agricultural ecosystem.

Ministry of Lands, Agriculture, Fisheries, Water and Rural Development Zim
To***co Industry & Marketing Board
Kutsaga Research
Zimbabwe National Water Authority

01/05/2026

To the farmers who fuel our markets and feed the nation; to the buyers and processors who keep markets moving; and to our teams at the Agricultural Marketing Authority, alongside every player working behind the scenes to keep our agricultural systems functioning.

We celebrate you today.

Your dedication ensures that markets remain active, value chains remain strong, and our nation stays food secure.

Happy Workers’ Day!

29/04/2026

The Agricultural Marketing Authority (AMA) was honoured to participate as a facilitator at the Market Linkages Capacity Building Training hosted by the Zimbabwe Land and Agrarian Network (ZiLAN) in collaboration with the Zimbabwe Smallholder Organic Farmers Forum (ZIMSOFF).

The training brought together smallholder farmers and key stakeholders to strengthen their understanding of structured markets and improve market participation.

Key highlights from the training:

Understanding how markets function and identifying reliable buyers
Exploring local market opportunities for small-scale producers
Production planning aligned to market demand
Addressing challenges faced in marketing agricultural produce
Access to financing and improving post-harvest standards
Value addition through processing and preservation
Integration of small-scale producers into export markets

Through its facilitation, AMA provided insights on market systems, pricing dynamics, and practical approaches to linking farmers with formal markets.

The interactive sessions created a platform for knowledge sharing, engagement, and collaboration among farmers and institutions.

The training concluded with a commitment from farmer groups to cascade the knowledge within their communities and strengthen their Value-Based Organisations (VBOs).

We appreciate the opportunity to contribute towards building informed, market-oriented farming communities.

Ministry of Lands, Agriculture, Fisheries, Water and Rural Development Zim
To***co Industry & Marketing Board
Kutsaga Research
Zimbabwe National Water Authority
Tinodashe Shava

27/04/2026

27/04/2026

The Agricultural Marketing Authority would like to extend sincere appreciation to our valued partners: Transvaal Africa, CBZ Holdings, AFC Holdings, Zimbabwe Mercantile Exchange -ZMX, and NMB Bank Zimbabwe, for collaborating with us during the Zimbabwe International Trade Fair Company ZITF.

We are equally grateful to all stakeholders we engaged with and everyone who visited our stand. Your insights, interest, and participation made the experience truly impactful.

As we move beyond ZITF, our focus remains on sustaining these conversations and strengthening partnerships that drive the growth and development of Zimbabwe’s agricultural sector.

24/04/2026

The Agricultural Marketing Authority (AMA) was proud to partner with Transvaal Africa at the 2026 Zimbabwe International Trade Fair 2026.

Our collaboration with Transvaal Africa underscores AMA’s commitment to strengthening linkages across agricultural value chains ensuring efficient logistics, improved market access, and sustainable growth for farmers and agribusinesses.

As we align with ZITF’s theme of “Connected Economies, Competitive Industries” partnerships like these are key to unlocking regional and international trade opportunities for Zimbabwean agriculture.

Together, we are bridging the gap between producers and markets.

Zimbabwe International Trade Fair Company ZITF