29/05/2026
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LILONGWE, MALAWI โ The three-day World Bank Group Strategic Communications Capacity Building Workshop officially closed on Wednesday, 27 May 2026, marking a major milestone for development communication in the region.
From 25โ27 May 2026, communication specialists, Project Implementation Units (PIUs), and line ministries under World Bank supported programmes from Zambia and Malawi, gathered in Lilongwe, Malawi, to sharpen their skills in modern storytelling and digital transformation.
Key Take-Aways & Highlights:
Key Objectives:
The workshop successfully drove capacity for sustained stakeholder engagement, results-focused storytelling for public accountability, a coordinated development narrative, and public understanding of private-sector partnerships.
Honest Conversations:
The workshop kicked off with a hard-hitting panel tackling what stakeholders really need from project communications to build institutional trust. The panelists featured were: Ms. Jacqueline Chishimba, Deputy Director General, Public Private Dialogue Forum (PPDF), Zambia; Mr. Golden Makayi, Project Coordinator, Zambia Agribusiness and Trade Project II (ZATP II), Zambia; Mr. Massimo Sichinga, Social Protection Specialist, Malawi; Mr. W***y Kambwandira, Executive Director, Centre for Social Accountability & Transparency, Malawi; and Ms. Edyth Kambalame, Editor, Nation Publications, Malawi.
Real-World Case Studies & Clinics:
Participants learned directly from regional successes and challenges, including a detailed look at navigating political journeys and sector reforms using the Tourism sector in Zambia as a key case study.
Crisis and Risk Communication:
Teams went hands-on with a rapid-response toolkit, practicing issue management, escalation protocols, and building "One Minute Briefs" to contain emerging reputational risks.
The AI and Digital Edge:
In addition to mastering social media listening, communicators walked away equipped with cutting-edge tools in prompt engineering to leverage Artificial Intelligence (AI) effectively in activity communications.
The Power of Communicating Impact:
Ms. Loy Nabeta (World Bank Group Senior Communications Officer) reminded teams that in times of tight budgets, showing real human impact is everything. "Programmes that show what they are delivering, convincingly, consistently, and to the right audiences, are the ones that attract continued investment, sustained political support and make the case for more."
A New Network:
PPDF Zambia Deputy Director General, Ms. Jacqueline Chishimba, proposed a landmark โZambia-Malawi Communicators Networkโ to keep this regional collaboration alive. "The challenges we face in development communication are often shared, and there is immense value in maintaining regional networks for knowledge exchange, professional support, and collective learning. In this regard, I wish to propose the establishment of a ZambiaโMalawi Communicators Network comprising communication professionals from government institutions, project implementation units, and development agencies."
Driving coordinated, inclusive, and forward-looking development communication efforts for Zambia and Malawi will ensure that vital national projects are transparent, sustainable, and impactful.
SMART Zambia - e-Government Division
World Bank Group