07/09/2026
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๐ซ๐จ๐ฆ ๐ก๐จ๐๐๐ฒ ๐ญ๐จ ๐ญ๐ก๐ซ๐ข๐ฏ๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ: ๐๐ก๐ ๐ฌ๐ฐ๐๐๐ญ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ ๐๐๐๐ข๐ ๐๐๐ค๐๐ฌ
๐พ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐
Freshly baked sourdough bread ready to go greets you as you step into the home of Sadie Cakes owner Sadie-Lee Hansen in Jeffreys Bay.
Inside the home-bakery every corner tells a story. The hardworking oven, affectionately named Dolly after Hansen's great-grandmother, quietly turns out everything from artisan sourdough to elaborate celebration cakes. Not far from it stands Dixie, her trusted stand mixer and faithful baking companion.
Together, Dolly and Dixie have helped transform a childhood passion into a thriving home-based business that has become known for its handcrafted cakes, artisan breads and irresistible sweet treats.
"I bake anything from custom cakes to sourdough breads and everything in between," says Hansen. "Everything produced is made with my two hands using only the best quality ingredients, and I pride myself on ensuring that my customers are always catered to with complete satisfaction."
๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐ซ๐ง ๐๐ซ๐จ๐ฆ ๐๐ง ๐ฎ๐ง๐๐ฑ๐ฉ๐๐๐ญ๐๐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ
Although Hansen always loved baking and making birthday cakes for friends, she never imagined it would become her career.
After finishing school, she moved to Cape Town to study psychology and explored a variety of careers, including guest relations, waitressing, modelling and acting. She eventually secured what she thought was her dream job at Shimansky Diamonds, only for the COVID-19 pandemic to bring those plans to an abrupt end.
While working at a small Italian coffee shop in Hout Bay, she spotted an opportunity that would change her life.
"I asked if I could bring in a cake every week to earn a little extra money," she recalls. "That's where it all started."
One wedding cake order soon led to another, business cards were printed, and five years later Sadie Cakes has become a flourishing business.
"I always say this business was born off the back of a very silly little idea that little did I know would lead to the most exciting and trying journey of my life."
๐๐๐๐ซ๐ง๐ข๐ง๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฉ๐๐ฌ๐ฌ๐ข๐จ๐ง ๐๐ง๐ ๐ฉ๐๐ซ๐ฌ๐๐ฏ๐๐ซ๐๐ง๐๐
Remarkably, Hansen is entirely self-taught.
As a teenager she was fascinated by cooking programmes and especially Cake Boss, absorbing techniques long before she realised they would become the foundation of her career.
Once she began baking professionally, she immersed herself in YouTube tutorials, Instagram videos and online baking resources.
"It was a journey of trial and error," she laughs. "There were moments when spatulas went flying across my kitchen in frustration, but every challenge taught me something new."
Her determination paid off, proving that passion and persistence can be the best teachers.
๐๐ก๐ ๐๐๐ค๐ ๐ญ๐ก๐๐ญ ๐๐ก๐๐ง๐ ๐๐ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐
One moment remains etched in her memory โ completing her very first tiered wedding cake.
Using only the knowledge she had gained through research and determination, she assembled the cake in the tiny kitchen of her one-bedroomed flat in Hout Bay and stood back in disbelief.
"I cried a little because I was so proud. That's when the bug really bit."
Today, that same feeling of accomplishment still drives her every time she completes another masterpiece.
๐๐จ๐ซ๐ ๐ญ๐ก๐๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐ค๐
While Sadie Cakes is renowned for its rich chocolate cakes, the business has grown to include a wide variety of handcrafted treats.
Her current best sellers include:
๏ง Fresh sourdough breads.
๏ง Sourdough crackers.
๏ง Belgian chocolate brownies.
๏ง Bespoke celebration and wedding cakes.
Rather than limiting herself, she has built her business on one simple philosophy: say yes to new challenges.
"I loved learning new recipes and techniques, even if I'd never made something before."
๐๐ฏ๐๐ซ๐ฒ ๐๐๐ค๐ ๐ญ๐๐ฅ๐ฅ๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ
For Hansen, creating a cake is about far more than baking.
She spends time getting to know each customer, asking about favourite colours, themes, interests and special details before designing something uniquely personal.
"I never duplicate another baker's work," she explains. "Instead, I take inspiration from different elements and create something completely unique for my customer."
That personal touch ensures every cake becomes part of someone's treasured celebration.
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๐ข๐ง๐๐ข๐ง๐ ๐ฃ๐จ๐ฒ ๐ข๐ง ๐๐ฏ๐๐ซ๐ฒ ๐๐๐ญ๐๐ข๐ฅ
While wedding cakes are among Hansen's favourite creations, they also demand meticulous planning, precision and nerves of steel. From transporting multiple tiers safely to assembling them on-site โ often against the clock and in unpredictable weather โ each wedding cake presents its own unique challenges.
Yet it is the decorating stage where her creativity truly shines.
"I love getting my piping bags loaded, laying out my tools and starting with a blank canvas. Watching it come to life with each detail is the best feeling in the world."
Hansen's commitment to excellence extends well beyond the baking and decorating process. She goes the extra mile to ensure every wedding cake remains picture-perfect until the bride and groom cut the first slice.
"I once asked for an umbrella to be placed over a cake that had been set up outdoors on a scorching day," she recalls. "It was the best way to protect the buttercream icing from melting."
It is this attention to detail and unwavering dedication to her craft that have earned Hansen a reputation for creating cakes that are as reliable as they are beautiful.
๐๐ก๐ ๐ฉ๐จ๐ฐ๐๐ซ ๐จ๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ
Building a business has not always been easy.
Competing in Cape Town's saturated baking market proved difficult, especially without an established network. At her mother's suggestion, Sadie relocated to Jeffreys Bay โ a decision she now describes as life-changing.
"The incredible community and the support of my family helped me finally see real growth. If it wasnโt for my parents, I would not have been where I am, doing what I love,โ she said.
She believes community support is one of the most valuable ingredients in any successful small business.
"My business would not be where it is today without the wonderful people around me."
๐๐จ๐จ๐ค๐ข๐ง๐ ๐๐ก๐๐๐
While exciting plans are on the horizon, Hansen is keeping them under wraps for now.
"My father always taught me to walk the walk before you talk the talk," she says with a smile.
For aspiring entrepreneurs, however, her advice is clear: "Just go for it and believe in yourself. We have so much access to knowledge and technology today. If you truly apply yourself, you'll be surprised by what you're capable of. Perseverance, passion and self-belief will open doors where there were once only walls."
Customers can place custom orders directly with Hansen via WhatsApp, follow Sadie Cakes on Facebook and Instagram, purchase selected products through The Green Box online platform, or join her sourdough WhatsApp group for regular ordering reminders and updates on upcoming markets and events.