10/08/2024
Congratulations!
Shane Terry, Social Media & Marketing Projects Coordinator for Visit Wytheville, has completed the three-year program of Southeast Tourism Society (STS) Marketing College® and earned certification as a Travel Marketing Professional (TMP).
Terry was among 81 STS Marketing College graduates in the class of 2024, including 18 Festival & Event Planners (FEP). The graduates were announced at the STS Connections Conference in Auburn, Alabama in September. The program began in 1992 and has produced more than 1,488 TMPs.
STS uses facilities at Mercer University in Macon, Georgia. Industry professionals from a variety of tourism sectors volunteer their time to teach the classes. They include convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants and research experts.
“STS is enhancing the professional skills of tourism professionals throughout the Southeast,” said Monica Smith, President and CEO of STS. “Earning TMP certification is a combination of classroom work and special projects. Becoming a TMP takes dedication.”
Study topics include tourism advertising, syndicated research, crisis management, special events marketing, media relations, heritage tourism, tourism sales and community/rural tourism. In addition to classroom work, students must complete projects that relate to their employment.
“Visit Wytheville is proud of Shane’s hard work and dedication to this prestigious program. He is already utilizing knowledge gleaned from STS Marketing College in the operation of our destination marketing organization,” said Rosa Lee Jude, Director of Visit Wytheville. “We hope to send additional staff to this valuable learning experience in the years to come.”
About Southeast Tourism Society
Southeast Tourism Society (STS) is a not-for-profit membership association dedicated to the development of travel and tourism professionals and organizations within the southeast region. The association’s mission is to empower a diverse network of tourism professionals through education, advocacy, recognition, and networking. Member states include Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia.