*67%* of ni****ne users ages 18–24 plan to quit for the New Year, according to recent Truth Initiative survey data.
If you or someone you know considering quitting ni****ne va**ng or smoking this holiday season (or any day), Chief Health Officer Dr. Amanda Graham and Truth Initiative are here to help.
EX Program Go
Now introducing… EX Program Go! As part of the EX Program Enterprise suite, EX Program Go helps organizations support employees with ni****ne addiction by providing a proven path to quitting, while also reducing healthcare costs.
Social Media Guidelines
The findings of a recent study indicate that the regulatory framework restricting e-cigarette advertisements on social media is insufficient, and increased enforcement is needed.
World No To***co Day
Over 100 hashtags associated with to***co companies have been viewed more than 25 billion times around the world between 2007-2016. That’s because To***co industries are paying influencers to promote their products for them. This World No To***co Day it’s time to step in, reject their tactics and refuse to be associated with the to***co industry.
#To***coExposed #WorldNoTo***coDay #WNTD
New Report: Alarming surge in to***co imagery across screens, including Oscar Best Picture nominees, puts youth and young adults at risk.
For #Publichealth and for Black lives: finalize the menthol rule. #BlackHistoryMonth
Meet Millie
“It helps when you have someone on your side. I feel confident and I feel fresh,” Millie, a recent menthol quitter shared about how she feels after quitting using the EX Program. “I’m breathing better. I’m exercising more. All in all, it’s going well. I would like to thank the EX Program for changing my life.”
“You would think, In the era of a Cancer Moonshot, that something like this WOULD be on the priority list, so it's kind of astonishing that [a to***co endgame policy] is not, it is a blind spot." - Dr. Ruth Malone, Professor of Nursing & Health Policy, University of California SF. A future without to***co addiction is possible. Watch the latest Gamechanger Impact Series to learn how. #truthinsights
That "innovation" that you see from the [to***co] industry, creating non-menthol menthols…new products, ni****ne products, that is why Truth Initiative is supportive of Endgame policies applying to not just combustible to***co products but all ni****ne products.” – VP of Public Policy Stacey Gagosian
Gamechanger: Shifting from to***co control to ending the industry's influence for good
The concept of “Endgame” is a strategy to move to a time when commercial to***co and ni****ne – with the exception of FDA-approved medications – are no longer used. This to***co-free future can be achieved through a series policies to decrease the access, the appeal, and the addictiveness of products by increasing cessation interventions and services and de-normalizing to***co use, ultimately relegating it to a behavior of the past. While we are at the precipice of action nationally, this strategy is already being tackled at the local level and internationally, with actions that can bring to***co and ni****ne addiction – and all the harms they cause – to a natural end in our society. By implementing flavor restrictions at all levels, restricting points of sale for to***co products, reducing ni****ne levels in ci******es and other products, and improving access to current and new cessation interventions, we can and will be firmly on the road to a to***co-free future.
This movement is gaining increasing momentum among public health experts, policymakers and the general public. More than 120 localities have prohibited all flavored to***co sales within their borders, and several states including California, Minnesota and Massachusetts have moved to adopt endgame strategies. A 2021 survey conducted by the Centers for Disease Control and Prevention found that 62.3 percent of adults supported a policy prohibiting the sale of menthol ci******es, and more than 57 percent of adults supported a policy prohibiting the sale of all to***co products.
This Truth Initiative Impact Series will discuss the potential of the endgame movement, recent domestic and global successes, and how to advance future efforts. The panel will explore how to move to end the influence of to***co, rather than controlling it, and how to can take bolder steps that will more quickly advance society toward the end of to***co and ultimately ni****ne addiction.
Note: While Truth Initiative is the host of t
Pride Festival 2023
Targeted marketing of to***co products to the LGBT community began as early as the 1990’s. #Pride is about celebration, visibility, support, and according to one activist “…there are still things attacking our communities, and we should be aware of that.” Activists attending #CapitalPride spoke to Truth Initiative about how it all comes together for them in their lives and communities.
Have you been seeing more Zyn and other oral ni****ne pouches? Overall sales of ni****ne pouch products increased from $126.06 million units from August to December 2019 to a whopping $808.14 million units from January to March 2022.
HHS + truth Moment of Action
Last week, U.S. Department of Health and Human Services's Admiral Levine sat down with a few truth activists who shared their stories on how va**ng and its addictive nature has impacted their lives and health and why they are helping other youths quit va**ng.
Bottom Line: To***co products, like v**es, are harmful to your health. Ni****ne addiction shouldn't taste like candy.
To***co-Free Products
We’re sure you have seen “to***co-free” products, but what does that *really* mean?
Menthol makes it easier to start smoking and harder to quit
New CDC data shows support for policies to prohibit the sale of menthol ci******es and all to***co products among adults, via STAT.
Impact Series: A Conversation with FDA’s Center for To***co Products Director Dr. Brian King
Dr. Brian King has worked for nearly two decades to provide sound scientific evidence to inform to***co control policy and effectively communicate this information to key stakeholders. As the new Director of U.S. Food and Drug Administration's Center for To***co Products, he joins CEO Robin Koval for a one-on-one Impact Series about the center's vision, major regulatory initiatives already underway, and more.
Note: While Truth Initiative is the host of this panel discussion, the views and comments provided by the panelists are their own.
Keith Wailoo on Menthol
Keith Wailoo speaks on how deep the history of menthol in Black communities is: "The [to***co] Industry has long understood that menthols have a deceptive appeal, adding a kind of false veneer of health to a discernibly deadly product."
Giana Darville - Teen Vogue Summit
At this year’s #TeenVogueSummit, Truth Initiative Youth Board Liaison Giana Darville aimed to “give people the information that they need to make the choices that they really want to make”, which led to a powerful conversation on distinct struggles within the Black community and how to take action. #BlackHistoryMonth Watch the full panel: https://www.youtube.com/watch?v=aq1dNhcYO1g
Carol McGruder - Not Buying It
The to***co industry strategically and aggressively targeted the Black community for decades. Watch our Impact Series, Not Buying It: The To***co Industry's Rebrand w/ @aatclc to learn more. #BlackHistoryMonth https://www.youtube.com/watch?v=Eiw3HK3wD5s
Va**ng: Know the Truth – Empowering Students with the Facts on E-ci******es & Tools to Quit
Join us tomorrow at 12:30pm ET to learn the role educators play in reversing the youth va**ng epidemic & resources to give young people the facts about e-ci******es & help those who v**e quit including #Va**ngKnowthetruth. Moderated by NPR’s education correspondent, Anya Kamenetz, with Kaiser Permanente Thrive and EVERFI K-12 Watch live: https://www.youtube.com/watch?v=DBoEjjrl0ss
Va**ng: Know the Truth – Empowering Students with the Facts on E-ci******es & Tools to Quit
Join us with Kaiser Permanente Thrive EVERFI K-12 & NPR’s Anya Kamenetz this Thursday at 12:30pm EST for a discussion on the role of educators in reversing the youth va**ng epidemic and spotlighting the va**ng prevention curriculum and quitting resource, #Va**ngknowthetruth. Watch here: https://www.youtube.com/watch?v=DBoEjjrl0ss
Thrive: A Youth Mental-Health Summit
Many young people who v**e are unaware that va**ng ni****ne can worsen some mental health symptoms. Join us on October 13 at 12:30pm ET for Thrive: A Youth Mental-Health Summit, a rebroadcast of our The Atlantic Festival panel as part of our latest Impact Series to hear from Surgeon General Dr. Vivek Murthy and more on how to support young people's mental health. Register here: https://truthinitiative.org/thrive-youth-mental-health-summit
Thrive: A Youth Mental-Health Summit
Tune in on October 13 at 12:30pm ET for a rebroadcast of our The Atlantic Festival panel as part of our Impact Series with Surgeon General Dr. Vivek Murthy and former v**er turned activist Daniel Ament to draw awareness to the connection between va**ng ni****ne and the worsening youth mental health crisis, which peer-reviewed studies indicate are linked. Sign up here: https://truthinitiative.org/thrive-youth-mental-health-summit
Thrive: A Youth Mental-Health Summit
Tune in on October 13 at 12:30pm ET for a rebroadcast of our The Atlantic Festival panel as part of our Impact Series with Surgeon General Dr. Vivek Murthy and former v**er turned activist Daniel Ament to draw awareness to the connection between va**ng ni****ne and the worsening youth mental health crisis, which peer-reviewed studies indicate are linked. Sign up here: https://truthinitiative.org/thrive-youth-mental-health-summit
Unva**ng Americas Youth
More than 3.5 million youth in the US currently use e-ci******es-many of whom were not smokers in the first place-and are now at risk for ni****ne addiction. Join us on July 13 at 12:30pm ET as we unpack solutions to this ongoing epidemic and ways to help young people quit va**ng.
Moderated by Jamie Ducharme of TIME with experts including our CEO and Truth Initiative Chief of Innovations, alongside Meredith Berkman of Parents Against Va**ng e-cigs and Dr. Rachel Boykan of the American Academy of Pediatrics. Join us at: https://truthinitiative.org/unva**ng-americas-youth
Unva**ng Americas Youth
A recent clinical trial published in JAMA shows #ThisIsQuitting from truth increased e-cigarette quit rates among young adult v**ers by nearly 40%. Tune in on July 13 at 12:30pm ET as we spotlight the results of this research and ways to help young people quit va**ng.
Moderated by Jamie Ducharme of TIME with experts including our CEO and Truth Initiative Chief of Innovations, alongside Meredith Berkman of Parents Against Va**ng e-cigs and Dr. Rachel Boykan of the American Academy of Pediatrics Sign up to join us at: https://truthinitiative.org/unva**ng-americas-youth
Not Buying It: The To***co Industry's Rebrand
Join us tomorrow at 12:30pm ET as we unpack strategies for how individuals and businesses can negate the to***co industry's influence. Moderated by Stephen Hamill of Vital Strategies and featuring experts including Truth Initiative CEO and President Robin Koval, Dr. Bronwyn King of To***co Free Portfolios, Carol McGruder of African American To***co Control Leadership Council and Dr. Karen Evans-Reeves of To***co Control Research Group. Watch the discussion here: https://youtu.be/Eiw3HK3wD5s
Not Buying It: The To***co Industry's Rebrand
The to***co industry strategically and aggressively targeted the Black community for decades, especially with menthol ci******es.
Join us on June 10 at 12:30pm ET and learn how to combat their spin moderated by Stephen Hamill of Vital Strategies and with experts including Truth Initiative CEO and President Robin Koval, Dr. Bronwyn King of To***co Free Portfolios Carol McGruder of African American To***co Control Leadership Council and Dr. Karen Evans-Reeves of To***co Control Research Group.
Sign up here to join us: https://truthinitiative.org/not-buying-it-to***co-industrys-rebrand
Not Buying It: The To***co Industry's Rebrand
Watch on June 10 at 12:30pm ET as we breakdown the to***co industry’s efforts to rebrand itself as part of the public health solution while putting a new generation at risk for ni****ne addiction. Featuring Vital Strategies, To***co Free Portfolios, African American To***co Control Leadership Council, and #To***coControlResearchGroup. Register to join here: https://truthinitiative.org/not-buying-it-to***co-industrys-rebrand
