FrankingGrid provides voter-targeted online advertising for Members of Congress to communicate with their constituents as part of their official office expenditures (MRA). Like targeted mail (only far less expensive), this allows Members to advertise issues, positions, and legislation; their contact information (especially important for new Members); constituent services such as help with Social S
ecurity, Medicare, and VA benefits; and military academy nominations; among many other things. Voter-targeted franked online advertising increases Members’ name identification, branding, and social media presence and builds e-mail and phone lists of voting constituents. Our proprietary targeting capabilities allow FrankingGrid to serve advertisements to only registered voters in your District, saving MRA and taxpayer money. FrankingGrid can target your constituents during their online searches as well as by specific voting demographics and geographies within your district to advertise issues, events and news and capture opt-in e-mail addresses (for use during blackout as well). Over half of Americans use the Internet as their primary source to get news, share their political views and mobilize others. Online franking through FrankingGrid is not only more precise, but also is 86% less expensive than franked direct mail and has a 24-hour turnaround time to launch an online voter-targeted constituent communications effort.
