DSPolitical

The best data and technology to reach every voter, on every device, everywhere.

RICHNESS OF TELEVISION | TARGETING OF DIRECT MAIL | INTERACTIVITY OF ONLINE

What We Are:

DSPolitical is the progressive movement's first online advertising network that enables Democratic campaigns and progressive organizations to deliver internet ads to ONLY those individual voters that our clients want to uniquely target. How We Did It:

DSPolitical matched a cookie pool of over 400 million br

owser cookies to the Catalist voter file across several targeting segments. Through the power of “remarketing” technology, this enables campaigns to target their online ad buys, just like they do with their direct mail spend - to individual voters. Why You Should Care:

Other online advertising networks (Google, Facebook, etc) don’t allow advertisers to target down to this level of granularity. Progressives and Democrats can, for the first time, target online ads directly to segments of the Catalist file including registration, partnership, ethnicity, geography, household income, turnout likeliness, education, and many more.

05/01/2026

We’re marking the start of May by celebrating Asian American and Pacific Islander Heritage Month and recognizing the culture and influence of AAPI communities nationwide. AAPI voters are playing an increasingly important role in shaping election outcomes from California to New Jersey, yet nearly half reported receiving no outreach in 2024.

For campaigns, closing this gap takes more than broad outreach. It requires a more intentional, culturally competent approach grounded in how Asian American communities engage with digital media and elections.

In our latest blog, we unpack the data, key concerns, and what it takes to engage AAPI voters more effectively in 2026.

Read more: https://www.dspolitical.com/blog-posts/aapi-heritage-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0501_2026aapiheritagemonth

03/02/2026

We’re celebrating Women’s History Month by honoring the women who have shaped our democracy and who continue to influence its direction. Women consistently represent a larger share of registered voters and have turned out at high participation rates in presidential elections for decades. That sustained engagement and the priorities women bring to the ballot box continue to shape competitive races and statewide outcomes.

Economic security, access to healthcare, and the strength of democratic institutions remain central concerns for women. Understanding how these interconnected priorities shape engagement is essential for campaigns seeking to connect authentically and effectively.

Learn more in our Women’s History Month blog: https://www.dspolitical.com/blog-posts/womens-history-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0302_2026womenshistorymonth

02/02/2026

Black History Month honors the leadership and contributions of Black Americans who have shaped our democracy. It is a time to recognize the generations of leaders who advanced civil rights and continue to shape our civic life today, while acknowledging the work that remains to ensure equitable representation and participation.

For advocacy organizations and campaigns, that responsibility begins with understanding how Black communities are navigating today’s political and economic landscape. Research shows that access to the ballot, education, housing stability, criminal justice reform, and rising costs continue to shape engagement, trust, and turnout.

Our latest blog breaks down what the data shows about voter priorities and engagement, and how campaigns can respond with clarity and purpose as we look ahead to 2026. Read more here:
https://www.dspolitical.com/blog-posts/black-history-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0202_2026blackhistorymonth

01/19/2026

Today, we honor the legacy of Dr. Martin Luther King, Jr., whose words continue to resonate: “Our lives begin to end the day we become silent about things that matter.”

In uncertain times like now, this reminder feels especially urgent. Progress doesn’t happen overnight—it takes persistence, courage, and a commitment to speaking up and taking action. At DSPolitical, we’re committed to turning those values into action by uplifting voices, supporting meaningful change, and working toward a more just and equitable future.

01/01/2026

Happy New Year!

In 2025, we powered over 1,100 campaigns with smarter digital strategy and award-winning tools built for today’s complex media landscape. As we head into 2026, we’re carrying that momentum forward—continuing to help campaigns reach voters where they’re already spending their time and deliver results that matter.

To stay ahead in the new year, explore our latest blog for a breakdown of the 5 programmatic metrics campaigns should be tracking in 2026: https://www.dspolitical.com/blog-posts/5-programmatic-metrics-campaigns-should-watch-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0101_2026newyear

12/25/2025

Happy Holidays from all of us at DSPolitical!

As we wrap up the year, we’re grateful for our incredible team—and for the clients and partners who trusted us to deliver messages that broke through and drove impact in 2025. It’s been a busy year, filled with meaningful wins, smarter strategies, and progress we’re proud to stand behind.

Thank you for being part of the work. Wishing you a joyful holiday season and a strong start to the year ahead!

11/27/2025

Happy Thanksgiving! Today, we’re especially grateful for our incredible staff, clients, and partners who made this year’s election cycle such a success. From building smart, data-driven strategies to helping campaigns connect with voters where it mattered most, your collaboration fueled the impact we saw this month.

As we head into the holiday, we hope everyone takes a well-deserved moment to rest, recharge, and refuel for the work ahead in 2026.

Want to dive deeper into this year’s results? Explore our full election recap on the blog: https://www.dspolitical.com/blog-posts/2025-dspolitical-election-recap/?utm_source=facebook&utm_medium=organic_social&utm_campaign=1127_2025thanksgiving

Our offices will be closed this Thursday and Friday in observance of the holiday. Enjoy the break, and thank you for all you do!

11/03/2025

November is Native American Heritage Month — a time to celebrate the strength, resilience, and leadership of Indigenous communities across the country.

It’s a moment to recognize the ongoing barriers Native peoples face when it comes to political representation and access to the ballot box. Too often, Indigenous voices are left out of national polling and voter data, leading to stories that overlook their true impact. But when Native voters are accurately represented, a fuller picture emerges, reflecting the community’s power, influence, and essential role in shaping our democracy.

This month and every month, we honor Indigenous leaders and communities whose advocacy continues to move our nation forward. Check out our latest blog exploring how accurate data and authentic representation can reshape the story of Native voter impact: https://www.dspolitical.com/blog-posts/2025-native-american-heritage-month-spotlight/?utm_source=facebook&utm_medium=organic_social&utm_campaign=1103_2025nativeamericanheritage

10/13/2025

This Indigenous Peoples’ Day, we honor the voices, traditions, and contributions of Indigenous communities — whose leadership and resilience continue to shape our nation. At DSPolitical, we’re committed to amplifying underrepresented voices and ensuring that every community is seen, heard, and represented in our democracy.

We’re proud to have partnered with Native American candidates who are driving change in their communities and leading with purpose. Learn more about some of the inspiring candidates we’ve partnered with in 2024 here: https://2024.dspolitical.com/native_american?utm_source=facebook&utm_medium=organic_social&utm_campaign=1013_2025indigenouspeoplesday

09/24/2025

Exciting news! We’re thrilled to announce the recipients of our 2025 DSPolitical Ad Grants Program!

Since 2020, DSPolitical has awarded over $320,000 in in-kind digital ad services to help Democratic candidates win at the state and municipal level. Now in its sixth year, the program continues that tradition by focusing on two key battlegrounds—New Jersey and Virginia—awarding $50,000 to help candidates reach voters and win races.

Meet our 2025 recipients:

- Stacey Carroll — Virginia House of Delegates, District 64
- John McAuliff — Virginia House of Delegates, District 30
- Katie Brennan — New Jersey State Assembly, District 32
- Andrew Payton — Virginia House of Delegates, District 34

These leaders are stepping up for their communities, and we’re proud to help power their campaigns. Meet the candidates and explore their stories here: https://www.dspolitical.com/blog-posts/2025-ad-grants-program-recipients/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0924_2025adgrantsrecipients

09/15/2025

This Hispanic-Latino Heritage Month, we’re celebrating the victories of Latino leaders and reaffirming our commitment to strategies that are inclusive, effective, and designed to empower every community.

As we look ahead, reaching Latino voters means meeting them where they are. Our award-winning Spanish Language Preference Model helps build stronger, more authentic connections by engaging voters in the language they use every day. And as media habits shift—with 56% of Hispanic voters streaming content weekly compared to just 38% on cable—CTV has become an essential channel to extend that connection.

Read our latest blog to see how Latino voters are shaping the future, and how campaigns can uplift their voices with culturally resonant outreach: https://www.dspolitical.com/blog-posts/2025-hispanic-latino-heritage-month-spotlight/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0915_2025hispaniclatinoheritage

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Washington D.C., DC
20005

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+12028887780

Website

http://dspolitical.com/

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