08/02/2026
This year, National Clown Day and National Coloring Book Day both fall on August 2. This artifact connects these fun dates—a coloring book with a clown on the cover! At the request of the US Congress, on August 2, 1971, President Richard Nixon issued a proclamation designating August 1–7 as National Clown Week. Though it only applied to that year, clowns continue to be celebrated in August. Sarasota became “circus city,” as shown on this book’s cover, after John Ringling selected the city as the winter quarters of the Ringling Brothers and Barnum & Bailey Circus in 1927. A clown is featured on the cover because clowns were once an integral part of the circus. Today, however, fewer people are donning the traditional clown makeup and costume to entertain at the circus.
An early form of the coloring book began in the 1600s as both entertainment and a way to train wealthy adults in the art of painting. Only a few books intended to teach youth to paint were produced. However, the invention of lithography, a new, cheaper way to print books, in the late 1700s, made books more accessible to the average person and contributed to a rise in children’s coloring books in the latter half of the 1800s. Today, adult coloring books are once again popular. If you are planning to be in Tampa this fall, stop by the Tampa Bay History Center where you can see this coloring book in an exhibit on Florida movie posters that opens in September. The exhibit is part of the Museum of Florida History’s TREX traveling exhibits program, and the coloring book helps to interpret the 1952 circus movie, The Greatest Show on Earth, partially filmed in Sarasota. For more information on the exhibit, visit https://tampabayhistorycenter.org/exhibit/cinema-in-the-sunshine-state/.
đź“·: Coloring book, "Sarasota, the Circus City, ca. 1952. Collection of the Museum of Florida History