09/05/2026
We intend to go see this, before it’s gone!
A remarkable little museum!
Have a Mucha moment (or hour) this holiday weekend!
We're halfway through the Hagerstown showing of "Alphonse Mucha: Master of Art Nouveau."
Our installation kicks off with 3 versions of his famous "Gismonda" poster (and a fourth variation)--and if you don't know the story behind it, you can read it right here.
In a decade (1894-1904), Mucha made an indelible impact on commercial art, and the story of his fame begins with “la Divine”—the global superstar and pride of France, Sarah Bernhardt.
Apparently, Christmas Day of 1894 Mucha was on a press check for a commercial printing job when the actress requested a rush job. She needed a poster for her play Gismonda and her usual illustrators were unavailable, because Mucha happened to be there, his employer assigned the job to him. The resulting design was a sensation. Mucha’s poster was nearly 7’ tall (printed on 2 sheets), presenting a regal, nearly life-sized Sarah Bernhardt crowned by flowers, elaborately costumed, and standing in profile—her name curving above her head and creating the sense of an architectural niche, at her feet, her costume pools, and we see that she is standing on a stage-like platform and a witty “stage hand” holds a pennant proclaiming the name of the theater.
The poster was so popular that overnight people were stealing it off of city streets to adorn their homes. This initial commission began a relationship with Bernhardt that expanded to include Mucha’s involvement in all the visual aspects of her career—from costume and jewelry design to set design. And it launched Mucha into the most commercially successful decade of his life.
Mucha’s iconic style was soon everywhere. He continued making posters but also did package design and magazine illustration. His images were licensed to be reproduced on myriad products and repurposed for decorative panels for homes, calendars, all sorts of commercial applications.
Come see the exhibition visitors are calling: "Wonderful," "Amazing," So GOOD," "Not to be missed," "Worth the Trip," and "Delightful."
If you’ve seen the show, give us your quotes in the comments!
Image: Installation view of entry to “Alphonse Mucha: Master of Art Nouveau.”