Hillcrest Business Association

Hillcrest Business Association We provide security, marketing & beautification services, and encourage economic development through events and promotions for Hillcrest businesses.

Your kids will roll a nat20 by attending this unique partnership event with the San Diego Police Department
06/11/2026

Your kids will roll a nat20 by attending this unique partnership event with the San Diego Police Department

San Diego is about to cut one of SDPD's most effective tools — neighborhood cameras — and your voice can stop it.Tomorr...
06/08/2026

San Diego is about to cut one of SDPD's most effective tools — neighborhood cameras — and your voice can stop it.

Tomorrow, City Council votes on funding for Automated License Plate Recognition (ALPR). Since 2023, this technology has supported 700+ investigations, helped recover millions in stolen property, and assisted in serious hate crime cases in Hillcrest! At a time when SDPD is short-staffed, these cameras help officers work smarter. With strong privacy safeguards and independent oversight, it's a tool worth protecting.

Testify in person or online: Monday, June 9 · City Council meeting at 1pm at 202 C Street in Council Chambers.
Please click the link to join the webinar: https://sandiego.gov/councilmtg
To join by telephone: Dial 1-669 254 5252
When prompted, input Webinar ID: 160 943 0466

Can we nerd out on power washing for a minute? You may have noticed some weird squiggly patterns on the University Ave. ...
06/04/2026

Can we nerd out on power washing for a minute?

You may have noticed some weird squiggly patterns on the University Ave. sidewalks this week. This is the result of a technique of high pressure hot water and solvent to remove gum from the sidewalks. The Hillcrest Business Association power washes and cleans over 35 city blocks every single month but this scrubbing often won't shift the old gum. That's why, this month, we're taking it up a notch with a special deep-clean project targeting the heavy gum buildup on University Ave sidewalks.

Hillcrest businesses will still get their sidewalks cleaned (with all the water reclaimed) but many of the gum stains will also be removed. Once the gum is gone, we'll scrub the sidewalks and the squiggly lines will be gone too!

Big things are coming to Normal Street — and the facts are clear!The Pride Promenade project on Normal Street is transfo...
06/03/2026

Big things are coming to Normal Street — and the facts are clear!

The Pride Promenade project on Normal Street is transforming an underutilized street into a vibrant community gathering space — and it's not costing the City's General Fund a single dollar. Check out this San Diego Fact Check from the City about the benefits of the Promenade~ and none of it's coming from the General Fund.

150 new trees ; new classic streetlights; improved bike connectivity from Downtown to Hillcrest and North Park; space for farmers markets, outdoor movies, festivals & more; a net gain of 40+ new parking spaces; and major stormwater & flooding infrastructure upgrades. Check out the facts: https://tinyurl.com/u76kpsy9

PS~ If you want to be part of this community built project, purchase your paver now! They're selling out! (www.hillcrestbia.org/paver-donor-program) And stay tuned for the Promenade Membership program that'll launch later this month!

🌈 Happy Pride Month from the Hillcrest Business Association.There's no better place to celebrate Pride than Hillcrest — ...
06/02/2026

🌈 Happy Pride Month from the Hillcrest Business Association.

There's no better place to celebrate Pride than Hillcrest — and this June, to celebrate Pride month, the iconic Hillcrest Sign is shining in full rainbow colors all month long. With the help of generous donors, the Hillcrest sign was upgraded a few years ago so the letters could change colors to celebrate the seasons and holidays.

We're excited to celebrate Pride month, but stay tuned, the Sign puts on a special show Pride weekend too (in July).

We're thrilled to share that HBA's Executive Director, Benjamin Nicholls, has earned the prestigious Leadership in Place...
06/01/2026

We're thrilled to share that HBA's Executive Director, Benjamin Nicholls, has earned the prestigious Leadership in Place Management (LPM) certification. This nationally recognized credential puts Hillcrest among the best-managed urban districts in the country — and means our community is guided by a leader with the skills, expertise, and vision to make Hillcrest thrive.

Read more about the recognition (https://tinyurl.com/bbsvfvks) and the certification (https://downtown.org/certification).

Pride season is almost here — and we want to CELEBRATE everything Hillcrest has in store! If your business has Pride eve...
05/28/2026

Pride season is almost here — and we want to CELEBRATE everything Hillcrest has in store!

If your business has Pride events, specials, themed products, activations, extended happy hours, or community celebrations planned, we want to shout it from the rooftops! Submit your details through our Pride Promotion Form so we can start highlighting all the amazing things happening across the neighborhood. The sooner, the better! The link is here: https://tinyurl.com/3ekkf7ct

We're also looking for businesses to donate items, gift cards, experiences, or special offers for our weekly Pride giveaways 🎁 — sign up right through the same form, or reach out to us directly.

Bars, clubs, and nightlife spots: Pride Passes (GA or VIP), drink tickets, and special Pride experiences are an amazing way to get involved and bring even more energy to the campaign! 🍹✨

Let's make this the most celebrated Pride season Hillcrest has ever seen.

👉 Submit here: https://forms.monday.com/forms/4c757872bbf0d54631ff018397391bc5?r=use1

This Memorial Day, Hillcrest was looking more patriotic than ever — and it takes a village! A huge thank you to the Hill...
05/26/2026

This Memorial Day, Hillcrest was looking more patriotic than ever — and it takes a village!

A huge thank you to the Hillcrest All-Inclusive Kiwanis Club volunteers who roll up their sleeves to install them throughout the neighborhood every year. The Hillcrest Business Association owns the beautiful flag collection and stores them for the neighborhood.

Together, they ensure our streets honor the brave men and women who gave everything for our freedom. Perhaps you saw the flags waving proudly across Hillcrest this Memorial Day weekend and it encouraged you to take a moment to remember why they fly.

Sexy streets are real. Hillcrest gets yet another block of new sidewalks thanks to our parking meter money being re-dire...
05/23/2026

Sexy streets are real. Hillcrest gets yet another block of new sidewalks thanks to our parking meter money being re-direct to projects in Hillcrest. You have to give Mayor Todd Gloria credit for this one. New sidewalks are such a rare thing outside new development.

Following last week's tragic event in San Diego, we want to ensure our community has access to support resources. If you...
05/22/2026

Following last week's tragic event in San Diego, we want to ensure our community has access to support resources. If you or someone you know is struggling, please don't hesitate to seek help. SDPD's media team has put together a dedicated resource page with links for the public:

🔗 sandiego.gov/activeshooter

Remember to check in on those around you — family, friends, and neighbors alike.

Address

1601 University Avenue
San Diego, CA
92103

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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