09/11/2026
BEFORE THERE WAS
COKE vs. PEPSI,
THERE WAS
REDDY vs. WILLIE.
A TRUE STORY!
Okay, maybe the rivalry wasn’t quite as intense as Coke vs. Pepsi. But there really was a fight between these two guys.
Reddy Kilowatt was created in 1926 and became one of the best-known mascots in the electric utility industry.
Then along came Willie Wiredhand, created to represent America’s electric cooperatives. His lower half was an electrical plug, his body was wire, and his name was a play on the idea of electricity as the rural farmer’s dependable “hired hand.”
Reddy’s owners apparently looked at Willie and thought, “Hold on a minute…” They sued.
The dispute ended up in federal court in the 1950s. Reddy’s side argued the characters were too similar. Willie’s side won, and Willie went on representing electric cooperatives across the country.
While they look like they could be cousins, they came to represent two different parts of the electric utility world.
Reddy was widely associated with Investor-Owned utilities.
Willie belonged to the member-owned cooperative movement.
So around here, we probably ought to remind Reddy that he’s visiting Willie’s house.