08/21/2026
When a b**r company gave The Olympic Tavern a bicycle to use as a promotional prize, Zak Rotello had a better idea: instead of giving the bike away to a handful of regulars, why not use it to bring the neighborhood together?
Fifteen years later, that idea has become Tour De North End, a 12-hour bicycle crawl through Rockford’s North End that now includes 16 businesses — and no longer just bars and restaurants. Florists, a dog groomer and a vintage shop have joined the route, while longtime participant Kegel’s Bicycle Store brings a crew to offer free bike repairs along the way.
What started with a few passports and a prize bike has grown into a neighborhood tradition, complete with costumes, food, music and the occasional Scandinavian fish dish.
Tour De North End returns Sept. 26, when cyclists will once again take to the North End — not to race, but to see how much of the neighborhood they can discover.
Tour De North End’s 16 participating businesses include bars, restaurants, shops, florists and a dog groomer. (Photos Provided) When a b**r company’s sales rep offered The Olympic Tavern a new bike for a promotional prize, Zak Rotello got an idea. Rotello, who had recently returned home to run h...