06/18/2026
Data can help answer these questions:
❓Where are my customers?
❓What do they need?
❓How do I reach more of them?
You can use information like:
🏘️ Nearby population & age ranges so you know who your local audience is.
💲 Average household income to help determine spending potential.
🚗 Traffic counts tell you how many cars pass your location daily, and peak traffic times can help determine when your audience is active and close by
📍What businesses already exist nearby and the gaps or opportunities in your local market.
With detailed demographic data you can make:
✅ Better Marketing Decisions - Where to advertise, What message to use, Which platforms make sense
✅ Product & Service Decisions - What to offer, What to expand or remove
✅ Set yourself apart - if nearby competitors are all doing the same thing, is there an opportunity to stand out?
✅ Set Hours of Operation - align hours with when people are actually nearby
⭐️ How Can You Access This Data?
Contact the Navarro County Small Business Development Center Navarro SBDC to set up a free consultation.
💬 Ask for a custom report based on: Your business type, Your location, and Your goals
They can help explain what the data means, and help connect it to real business decisions.
Some ESRI data for Rice (08/2025):
➡️ We have a population of 32k people in a 10 mile radius, and over 105,000 in a 20 mile radius
➡️ 60k vehicles drive down I-45 in the Rice City limits every day
➡️ 1,500 vehicles come across Calhoun at I-45 intersection every day
What kind of data would help you grow your business? Let us know! ⤵️