09/01/2026
Join NASP for our first webinar of October, **The Subconscious Mind and Claim Negotiation Strategies, presented by Ashton Kirsch, insurance litigation attorney and partner at Matthiesen, Wickert & Lehrer, S.C.
Thursday, October 1, 2026
2:00–3:00 PM ET
What if better claim negotiations begin with understanding how the mind makes decisions?
This presentation explores how cognitive psychology and behavioral science influence communication, compliance, and outcomes in subrogation claims. Through research, brain teasers, and mentalism demonstrations, Ashton will reveal how predictable cognitive patterns shape attention, perception, and judgment.
Attendees will learn how to:
• Use framing, anchoring, and justification to strengthen claim negotiations
• Apply strategic word choice, tone, and structure when drafting demands
• Recognize cognitive patterns that influence decisions, compliance, and settlement outcomes
You’ll leave with practical strategies for communicating more deliberately and improving recovery results.
Register here:
https://www.subrogation.org/events/event-description?CalendarEventKey=a4fab666-6cbd-4a4d-b587-019ed0cabf77