09/14/2026
"We're moving from 'we shall overcome' to the victorious lane of the land of plenty."
That's how Washington African American Chamber of Commerce CEO Dr. Chaune' Fitzgerald described the WAACOC 2026 Business Forum & EXPO, held August 28-29 in the Tri-Cities under the theme "From Equity to Ownership." The two-day event brought state leaders and Eastern Washington entrepreneurs together for workshops, networking, and honest conversation about building lasting Black-owned businesses.
Our Director, Megan Matthews, spoke on why equity means showing up where people are. Frichette Winery co-owner Shae Frichette shared why it matters to bring state leaders to the table in Eastern Washington. The Big Bro Joe Foundation founder Joe Thornton talked about mentoring the next generation, and small business owners like Jeffrey Peterson of The Wash Tri-Cities and Vivian Terrell of The Honey Baked Ham Company shared what it takes to build something that lasts.
We're so grateful we got to be part of this weekend, and thankful to everyone who welcomed us in.
🎥 Watch the full video to hear more from this incredible community, also up now on our YouTube: https://youtu.be/xcSih_n0JX0?si=d75_HWHHM-1b06QW