NYF Advertising Awards

NYF Advertising Awards Celebrating the World's Best Advertising®. A New York Festivals Competition.

09/03/2026

Some health issues are serious. The way we talk about them doesn’t have to be.

🏆 Silver Winner | NYF’in Funny
“Make New Zealand the Best Place in the World to Have Herpes”
Motion Sickness × New Zealand Herpes Foundation

Using Kiwi humor, national pride and a little healthy competition, the campaign turned herpes destigmatization into a nationwide challenge. Kiwis completed the world’s first Herpes Destigmatisation Course, earning points to help New Zealand take the #1 spot on the Global Herpes Stigma Index.

The result? 10,776 hours of content watched, 22 million global PR impressions, and 86% of participants saying they felt more comfortable talking openly about herpes.

Proof that when you meet people where culture, humor and health intersect, even the toughest conversations can become part of the conversation.

09/01/2026

More work. More perspectives. More opportunities to see where pharma creativity is headed.

Jason Graff, Global Chief Creative Officer at VML HEALTH and Executive Jury Chair, Pharma, for the 2026 New York Festivals Health Awards, shares why entering your best work matters. When more work is brought to the table, the industry has more to learn from, build on, and be inspired by.

Enter your work and help shape the conversation around what’s next in pharma.

08/29/2026

McDelivery® turned Hamburg’s reputation as Germany’s “speed camera capital” into an ingenious Outdoor Grand Award-winning campaign. By strategically placing billboards within the sightlines of speed cameras, McDelivery ads photobombed approximately 140 speeding violation photos, delivering the message at exactly the right moment: skip the drive, skip the fine, get McDonald’s delivered. One ticket went viral on Reddit, generating more than 420,000 views and proving that sometimes the best outdoor ad is the one that follows you home.

Congratulations to Scholz & Friends on taking home the NYFA Outdoor Grand Award!

This year, NYF Health has launched the new category, Human Lens: The Lived Experience, a category that elevates authenti...
08/27/2026

This year, NYF Health has launched the new category, Human Lens: The Lived Experience, a category that elevates authentic human experiences, honoring work that is rooted in authentic patient, caregiver, and community experiences. This new category will celebrate storytelling that gives voice to real lives, challenges stereotypes, and fosters empathy, understanding, and connection.

In order to give this new category and the work entered additional care and attention, we have invited our co-creators, whom we worked closely with from inception to launch, to lead as the Co-Chairs of a Specialty Jury who together will review the entries from Shortlist to final judging.

Anna and Jordan Rathkopf, Co-Founders of Rathkopf, a patient-and caregiver-led strategy and storytelling studio, will lead the panel’s review of the entries, bringing both their lived experience of cancer and caregiving and their professional expertise to the judging. Their work with creative agencies, pharmaceutical and life sciences companies, and advocacy organizations revealed the need for an award category that recognizes not only authentic representation, but meaningful community involvement throughout the creative process.

Together we see this as an opportunity to recognize a type of work that has been hiding in plain sight for years. What distinguishes this category is not just the subject matter, but the process. NYF Health and our Co-Chairs, the Rathkopfs, are looking for stories made with people, not simply about them.

08/25/2026

What’s one thing that you hope completely changes?

For Rich Levy, Chief Creative Officer at Klick Health and Jury Chair of Health & Wellness for the New York Festivals Health Awards, it’s the willingness to take more risks.

Taking a chance on something that’s never been done before can get people to stop, pay attention and engage in a way they haven’t before. And that can lead to huge results.

08/24/2026

If health advertising could solve one problem tomorrow, what would you choose?

For Rich Levy, Chief Creative Officer at Klick Health and Jury Chair of the New York Festivals Health Awards, the answer is health equity.

If we could solve health equity and make the health solutions our clients create accessible to everyone, wherever they are, “that would just solve everything.”

08/21/2026

Congratulations to TBWA HAKUHODO Japan for NICHII GAKKAN CO., LTD on winning the Grand Award in the Future Now category at the 2025 New York Festivals Advertising Awards for RADIO TIME MACHINE.

Using generative AI to recreate the news, music, and stories from a person’s past, RADIO TIME MACHINE helps people living with dementia reconnect with cherished memories, spark conversation, and improve quality of life. A powerful example of technology designed to make a meaningful human impact.

08/21/2026

If health advertising could solve one problem tomorrow, what would it be?

We asked Jason Graff, Global Chief Creative Officer at VML Health and Executive Jury Chair, Pharma, for the 2026 New York Festivals Health Awards to share his perspective.

His answer: health literacy.
As Jason explains, many of today’s biggest health challenges are not just medical problems, they’re communication problems. By turning complexity into clarity, we can empower people to better understand their health, advocate for themselves, and move us closer to true health equity.

If health advertising could solve one problem tomorrow, what would you choose?

Excellence in pharmaceutical creativity starts with exceptional leadership.This November, the 2026 New York Festivals He...
08/20/2026

Excellence in pharmaceutical creativity starts with exceptional leadership.
This November, the 2026 New York Festivals Health Awards Pharma Executive Jury will gather in New York to evaluate outstanding entries from around the world.

Under the leadership of Jury Chair Jason Graff, Global Chief Creative Officer of VML Health, the jury will recognize the work that best reflects our mission of Rewarding Those Who See Health Differently.

Thank you to our distinguished Pharma Executive Jury for sharing your expertise and helping set the standard for creative excellence in pharma.

This November, the 2025 New York Festivals Health Awards Executive Jury will convene in New York to evaluate outstanding...
08/20/2026

This November, the 2025 New York Festivals Health Awards Executive Jury will convene in New York to evaluate outstanding work from around the world. Led by Jury Chair Rich Levy, Chief Creative Officer at Klick Health, the Executive Jury will recognize the campaigns and ideas that exemplify our mission of Rewarding Those Who See Health Differently.

Thank you to our exceptional Executive Jury members for lending their expertise, insight, and leadership in celebrating the very best in health and wellness advertising.

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