06/16/2026
🇭🇷🇭🇷⚽️⚽️🎥🎥 Hrvatska turistička zajednica i Ministarstvo turizma i sporta Republike Hrvatske predstavili su u Alexandriji, pokraj Washingtona, novu globalnu promotivnu kampanju „Croatia – I Hear It's Beautiful“.
Posebnu vrijednost kampanji daje sudjelovanje proslavljenog glumca Johna Malkovicha, koji Hrvatsku predstavlja kao zemlju bogate kulture, iznimnih prirodnih ljepota, vrhunske gastronomije i jedinstvenog načina života. Kao hrvatski državljanin i osoba svjetskog ugleda, Malkovich dodatno pridonosi vidljivosti Hrvatske na američkom i globalnom tržištu.
Važnu ulogu u kreiranju kampanje imao je i Pete Radovich, Amerikanac hrvatskih korijena, jedan od najuspješnijih televizijskih producenata i dobitnik čak 45 nagrada Emmy, koji je osmislio snažnu i emotivnu priču te Hrvatsku predstavio na moderan, autentičan i inspirativan način.
Predstavljanje kampanje održano je u sklopu događanja „Croatia in the Game – Tourism, Sport, Culture & Flavours“, uz sudjelovanje hrvatske nogometne reprezentacije, čime su još jednom istaknuti snaga hrvatskog identiteta i njegova prepoznatljivost na međunarodnoj sceni.🇭🇷🇭🇷
🇭🇷🇭🇷⚽️⚽️🎥🎥The Croatian National Tourist Board and the Ministry of Tourism and Sports of the Republic of Croatia unveiled the new global promotional campaign, “Croatia – I Hear It's Beautiful,” in Alexandria, near Washington, D.C.
The campaign is given special significance by the participation of acclaimed actor John Malkovich, who presents Croatia as a country of rich culture, extraordinary natural beauty, outstanding gastronomy, and a unique way of life. As a Croatian citizen and a globally respected figure, Malkovich further enhances Croatia’s visibility on both the American and international markets.
An important role in the creation of the campaign was played by Pete Radovich, an American of Croatian descent, one of the most successful television producers of our time and the recipient of 45 Emmy Awards. He developed a powerful and emotional narrative that presents Croatia in a modern, authentic, and inspiring way. The campaign was presented as part of the event “Croatia in the Game – Tourism, Sport, Culture & Flavours,” with the participation of the Croatian national football team, once again highlighting the strength of Croatia’s identity and its recognition on the international stage.🇭🇷🇭🇷
PHOTO: Marijana Marinović