02/07/2021
Did you know that the FTC is cracking down on influencers on YouTube, Instagram, and TikTok?
When it comes to influencer marketing, the FTC’s rules state that influencers must reveal their relationships with brands within their posts. Followers need to understand whether what they’re seeing is an ad or an organic post by the influencer.
In March of last year, the FTC sent warnings to 10 influencers of the skincare and tea company “Teami” — including Cardi B, actress Adrienne Bailon and singer Jordin Sparks — alleging that their paid posts for Teami were “deceptive” for not disclosing paid promotions for endorsing a product. Andrew Smith, who heads consumer protection enforcement for the FTC, indicated future action against individual influencers is a possibility, especially if such important advertisers are promoting “unsubstantiated efficacy claims”. Teami separately agreed to pay $1 million in settlement.
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