09/02/2026
A message from New Ulm Public Schools Superintendent Sean Koster.
Dear Families,
We want to make families aware of a concerning social media trend that has recently reached school communities across the country and in Minnesota. I’ve been working with the New Ulm Police Department and other educational agencies around the state to find clarity on the Tik Tok trend.
The trend, sometimes referred to as the “Cat in the Hat” trend, involves disturbing or threatening images, videos, or messages being shared primarily through social media platforms such as TikTok and Snapchat. Some of the content appears to be AI-generated or digitally altered, and in some cases has been changed to reference specific schools, communities, or students. Schools and law enforcement agencies in several communities have responded to and investigated these posts.
At this time, we are not aware of any threats or posts directed toward New Ulm Public Schools or our students. We are sharing this information because we want our families and students to know what to do should they encounter something concerning online.
Please talk with your child and remind them that if they see or receive threatening or disturbing content online, they should:
• Do not respond, share, forward, or repost it. Sharing the content only increases its reach and the fear it is intended to create.
• Save the information by taking a screenshot or otherwise preserving the post, when it is safe to do so.
• Tell a trusted adult right away — a parent, teacher, counselor, principal, or other school staff member.
• Report threats or immediate safety concerns to law enforcement.
This is also a good opportunity to remind students that what they share online matters. Something created or forwarded as a joke can quickly become a serious situation, cause significant fear for students and families, disrupt an entire school community, and require considerable school and law enforcement resources to investigate.
Student safety remains our highest priority. We are aware of this trend, are staying in communication with local law enforcement, and will continue to monitor the situation. If we become aware of anything that directly involves New Ulm Public Schools or our students, we will communicate that information with families.
Thank you for partnering with us in helping students make safe and responsible choices online.