Southern United States Trade Association (SUSTA)

06/11/2026

Thinking about expanding your exports into Europe?

This morning, SUSTA hosted a webinar on the European market and why SIAL Paris remains one of the most valuable trade shows for U.S. food and agricultural companies looking to grow internationally.

We were joined by a Swedish importer of American products who shared his perspective on what makes SIAL Paris such a successful event for both suppliers and buyers.

Watch the conversation here:

https://www.canva.com/design/DAHLtP4qAUw/H5FXrBub8-B-RwGXpuCq5Q/watch?utm_content=DAHLtP4qAUw&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hf308d5fd69

We look forward to helping more Southern U.S. companies connect with buyers and grow their exports in Europe and beyond.

Register to exhibit with SUSTA: https://www.susta.org/event/detail/0C239DB6-E54F-4E5B-A8E8-4C61B701C667/search/

06/04/2026

Looking to expand your food and beverage business into Europe and beyond? 🌍

Join us on June 11, 2026, at 9:00 AM CST for the webinar, Exploring Europe and Beyond at SIAL Paris, and learn how your company can tap into opportunities in the European market and beyond through SIAL Paris — the largest food and beverage trade show in Europe.

Topics will include:
• European market overview
• Why exhibit at SIAL Paris
• Key takeaways from a SUSTA exhibitor
• What buyers are looking for
• How to get started

Whether you are new to exporting or looking to grow your international presence, this webinar will provide valuable insights to help position your products for success abroad.

🔗 To register or learn more, visit: https://www.susta.org/event/detail/2279B85D-F789-46D6-BE3D-62680690ACCD/search/

06/02/2026

🌏 Expand Your Export Opportunities Across Southeast Asia

Join SUSTA this September for two back-to-back trade opportunities designed to connect Southern U.S. wood exporters with buyers, manufacturers, and distributors across Southeast Asia.

📍 Wood Species Outbound Trade Mission to Vietnam
Ho Chi Minh City, Vietnam | September 14–15, 2026

📍 Thailand International Woodworking & Furniture Exhibition (TWIF) 2026
Bangkok, Thailand | September 16–18, 2026

Vietnam and Thailand continue to be high-potential markets for U.S. wood products due to their strong furniture manufacturing industries, growing construction sectors, and increasing demand for high-quality imported wood materials. Together, these events provide valuable opportunities to build relationships and expand your presence throughout the ASEAN region. Companies may participate in both events or choose the opportunity that best fits their export goals.

⏰ Registration Deadline for both events: June 12, 2026

🔗 To learn more or register:
Vietnam Trade Mission: https://www.susta.org/event/detail/CC45806D-AA5F-465A-8994-AABEEAD55800/search/

Thailand International Woodworking & Furniture Exhibition: https://www.susta.org/event/detail/68C59CC6-A28D-4AE4-856B-F08360384A6B/search/

05/15/2026

Today, SUSTA hosted an informative webinar on exporting U.S. agricultural products to Colombia and Peru. Representatives from the USDA Foreign Agricultural Service offices in both countries shared valuable market insights and engaged directly with participants during a thoughtful Q&A discussion.
If these markets are on your radar, we encourage you to watch the recording by logging into your SUSTA account and visiting the “Past Webinars” section in your SUSTA account ↗️: https://www.susta.org/mysustaweb/websitetutorials/

And don’t forget — SUSTA will lead a trade mission to Bogotá and Lima this August, offering companies an opportunity to connect directly with buyers in both markets. Learn more ↗️: https://www.susta.org/event/detail/443F1F47-2CEF-49D3-B613-24231FBB6AFE/search/

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04/23/2026

Putting the GLOBAL in Seafood Is Expo Global/Seafood Processing Global. 🌍

Hosted in beautiful Barcelona, this event truly lives up to its name as the seafood industry’s premier international meeting place. While rooted in Europe, its reach spans far beyond—we had the opportunity to connect with importers from Asia, Africa, the Middle East, and Latin America, highlighting the depth and diversity of global demand for U.S. products.

04/01/2026

🌏 Ready to expand your reach into the Australian market?

Join us at Fine Food Australia, the leading trade event for the foodservice and hospitality industry in Australia. This premier international exhibition offers U.S. food and beverage companies a powerful, cost-effective opportunity to connect with qualified buyers, distributors, and partners across the region.

📍 Melbourne, Australia
📅 August 31 – September 3, 2026

With Australia’s vast geography, this event provides unmatched access to key decision-makers all in one place—making it the ideal platform to showcase your consumer-oriented products and grow your global presence.

⏳ Registration deadline: June 1, 2026
🔗 Learn more and register: https://www.susta.org/event/detail/CF9D0CE3-19F8-45AC-BD11-90618C58BE95/search/

03/31/2026

SUSTA has only a few booths left at Summer Fancy Food. Registration deadline extended to April 10th! https://www.susta.org/event/detail/05D6341B-0522-4898-B883-636E580547E9/search/

Always wanted to exhibit at Summer Fancy Food? Here is your chance! SUSTA still has booths available in our pavilion at the show. Exhibit with us for as little as $1,550.

The event will take place June 28–30, 2026, in New York City, bringing together top buyers and innovative brands from across the globe.

Participation Requirements:
• Must be a Tier 2 member of the Specialty Food Association
• Must be a first-time exhibitor in the SUSTA Pavilion
• Must be prepared to explore international sales
• Must attend one Global Inbound Mission (Europe, Mexico, and/or Japan) – signup required during booth registration

🗓 Registration Deadline: March 28, 2026

🔗 Learn more or register: https://www.susta.org/event/detail/05D6341B-0522-4898-B883-636E580547E9/search/

03/26/2026

🌍 Produce Trade Mission to the UAE – Dubai 2026

Join SUSTA for an exciting opportunity to expand into one of the world’s top import markets for agricultural products! The UAE is a key gateway to the Middle East, with strong demand for high-quality U.S. produce.

📍 Dubai, United Arab Emirates
📅 September 1–4, 2026
⏳ Register by July 30, 2026
🔗 Learn more & register: https://www.susta.org/event/detail/07B7A533-E24E-46CC-97DB-D63DB31AF279/search/

SUSTA hosted a timely webinar this week on doing business in the UAE right now. Watch here: https://www.susta.org/mysustaweb/websitetutorials/

03/24/2026

🌎 Caribbean & Latin America Inbound Trade Mission – Miami 2026

In partnership with Food Export - Midwest & Food Export - Northeast, SUSTA is offering a Caribbean and Latin America Inbound Trade Mission to Miami!

Connect one-on-one with qualified buyers from across the Caribbean and Latin America and showcase your products in key export markets.

📍 Miami, Florida
📅 June 16–18, 2026
⏳ Register by April 16, 2026
🔗 Learn more & register: https://www.susta.org/event/detail/AB941FAE-DCDB-45E6-B50E-60E763A0DC40/search/

03/12/2026

Always wanted to exhibit at Summer Fancy Food? Here is your chance! SUSTA still has booths available in our pavilion at the show. Exhibit with us for as little as $1,550.

The event will take place June 28–30, 2026, in New York City, bringing together top buyers and innovative brands from across the globe.

Participation Requirements:
• Must be a Tier 2 member of the Specialty Food Association
• Must be a first-time exhibitor in the SUSTA Pavilion
• Must be prepared to explore international sales
• Must attend one Global Inbound Mission (Europe, Mexico, and/or Japan) – signup required during booth registration

🗓 Registration Deadline: March 28, 2026

🔗 Learn more or register: https://www.susta.org/event/detail/05D6341B-0522-4898-B883-636E580547E9/search/