What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm Sunday 12pm - 4pm

Birthplace of Pepsi-Cola, New Bern, NC

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New Bern, NC
Birthplace of Pepsi-Cola, New Bern, NC

Welcome to The Birthplace of Pepsi! Learn about the history, it's inventor & the early days of Pepsi.
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09/11/2026

Meet a woman who made her mark on Pepsi history. Levonia “Pat” Porter Frazier was a pioneer in commercial modeling and, soon after graduating from the Barbara Watson Model School in New York City, became one of Pepsi’s first African American models.

Known professionally as “Pat Porter,” Frazier’s image appeared on football game programs, New York City bus ads, newspapers, books, and in *Ebony* and *Jet* magazines, helping bring greater representation to the Pepsi brand. 💙

Discover more of her remarkable story and take a piece of Pepsi history home with our Levonia Porter Frazier merchandise!

09/10/2026

Cheers to these Birthplace of Pepsi visitors from London! We love welcoming guests from around the United States and the World!

Thanks for visiting us!

Cheers to where it all began....

09/09/2026

Thanks so much for stopping by and sharing the kind words! We're happy you enjoyed checking out the Birthplace of Pepsi, and we're especially glad our team made your visit a little sweeter. Hope to see you again! 💙❤️

09/08/2026

Cheers to these Birthplace of Pepsi visitors from Cape Carteret, NC and Charlotte, NC! We love welcoming guests from around the United States and the World!

Thanks for visiting us!

Cheers to where it all began....

09/07/2026

Today, we’re celebrating the people behind the hard work! 🥤🎉 Happy Labor Day from the Birthplace of Pepsi! Take the day to slow down, enjoy some time with your favorite people, and treat yourself to a cold Pepsi. 💙

(The graphic used in this post is an actual Labor Day ad Pepsi used in the 1950s. A fun little throwback to add some Pepsi history to the holiday!)

09/04/2026

Now THAT’S a sign you can’t ignore! 🥤 Show off your Pepsi love with a sign made for true Pepsi fans.

Can't make it in just yet? We've got merch online for you! Start shopping at pepsistore.com

📸 Woody P.

09/02/2026

Thank you, Cynthia! We love that you make a point to stop in every few years! From the photo ops and memorabilia to an affordable Pepsi and popcorn, we're glad the Birthplace of Pepsi keeps giving you a reason to step back in time. 💙❤️

08/31/2026

Every visit is a chance to discover something new. From vintage advertisements to historic photographs, there's always another story waiting on our walls.

08/26/2026

Thank you, Pam! We love hearing that you enjoyed both our store and our wonderful town. Thanks for taking the time to share your experience! 💙❤️

08/24/2026

Upgrade your sip game with a classic Pepsi glass. 😉

If you can't make it to the Birthplace of Pepsi, our online shop is always open. Start shopping at pepsistore.com

Address

256 Middle Street
New Bern, NC
28560

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm
Sunday	12pm - 4pm

Telephone

+12526365898

Website

http://www.pepsistore.com/

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