08/13/2026
A huge thank you to Spencer Schumacher of Spencer Real Esate in Middleton for presening to our club on neighborhoods.
Welcome to the Neighborhood!
By Ed Fink
Spencer Schumacher, of Middleton’s Spencer Real Estate Group, was the guest
speaker at a meeting of The Rotary Club of Madison West Middleton.
Schumacher’s presentation was entitled “A Look Back in Time: Madison Real
Estate through the Decades.” Schumacher’s historical tale of Madison area
housing began with the City being designated as the State Capital in 1836,
followed by the construction of the Capitol Building between 1837-1848. Early
residents built their homes close to nearby lakes and the Capitol itself. From
there, construction moved west toward the University of Wisconsin, which was
established in 1848.
Over many years, the popularity of different home styles appeared in Madison
neighborhoods, some fairly basic and others more opulent. With the introduction
of electricity and plumbing, life became a little more comfortable in the 1800s and
early 1900s
Schumacher took the audience through the popularity of various housing trends
appearing in Madison’s earliest decades. They included: 1840’s-Greek Revival;
1870’s - Victorian; 1900’s - Prairie; 1910’s -Bungalow; 1920’s-Tudor Revival and
1930’s - Colonial. In the decades that followed, residents saw the popularity of
more home styes, including Mid Century Modern, Ranch, Split Level Ranch,
Contemporary and New Traditional. Contemporary Suburban homes served
families in the 2000’s.
Addressing the subject of Madison neighborhoods, Schumacher told a little about
each of them.
Tenny Lapham Neighborhood was a middle class enclave. People in Tenny
Lapham favored Victorian and Craftsman style homes.
Marquette Neighborhood was considered a working class area, where housing
types included Worker Cottages, Victorians and Craftsman structures.
Greenbush Neighborhood is said to be the oldest immigrant neighborhood. Small
Cottages and Multi-Family structures were common.
Vilas Neighborhood was the area inhabited by University of Wisconsin faculty
and others who wanted or needed to live near the campus. The variety of
housing stock included Bungalow, Prairie School and Tudor Revival types.
As the population spread farther west, newer neighborhoods developed,
including Maple Bluff, Shorewood Hills and Regent, not necessarily in that order.
Maple Bluff Neighborhood was considered Madison’s most prestigious. It’s
housing stock included grand lake homes and Frank Lloyd Wright Colonials.
Shorewood Hills Neighborhood offered larger homes, some with lake access.
Modern and Tudor style homes were also represented in this community.
Regent Neighborhood. has been called “a quiet” neighborhood, according to one
source. Another description of Regent - a place of family homes, some of which
are historic. It has a mix of housing types and inhabitants. It is home to
professors, college students and professionals. It is said to be both walkable and
bikeable.
While real estate prices have trended upwards over the decades, the Great
Depression of the 1930’s caused a drop in valuations, with loans more difficult
to get. Over the decades, loans became more accessible with the introduction of
FHA loans in 1934 and much later the GI Bill in the 1950s - 1970’s.
And in 1970 and 1971, large shopping malls were built on the west and east
sides of Madison. Schumacher noted they became the anchors of suburban life.
With the development of the shopping malls, lots of new homes were built and
with it more parks, green spaces and what Schumacher described as “family-
focused neighborhoods.”
Increased access to automobiles made people more mobile, and where Madison
boundaries stopped, suburban communities grew.
Spencer Schumacher’s presentation on Madison’s housing history was
informative and entertaining. It was time well spent!
(For those wishing to contact Spencer Schumacher, he
can be reached at (608) 841-2221 . His office is located at 6733 Frank Lloyd
Wright Avenue, Middleton).
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