Food Finance Institute

Food Finance Institute FFI helps food and farm businesses thrive at every stage through finance-forward training,
coaching, and consulting.

Edible-Alpha is a digital resource hub providing people with actionable insights, training, resources and tools so they can build and fund the next generation of profitable food, beverage and value-added farm businesses.

Margins, pricing, labor, cash flow — farm finances don’t have to be overwhelming.Our Financial Foundations for Farms pro...
06/02/2026

Margins, pricing, labor, cash flow — farm finances don’t have to be overwhelming.
Our Financial Foundations for Farms program gives producers the tools, worksheets, and guidance needed to truly understand their numbers and build a sustainable, profitable operation.

If you want to grow smarter (not just bigger), this training is for you. 📈

🗓️ Learn more & register here: https://zurl.co/TvcJy

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🌱 Funding Your Farm’s Future 🌱🧮 Choose the right financing🧮 Improve your loan or grant application🧮 Negotiate better ter...
05/29/2026

🌱 Funding Your Farm’s Future 🌱
🧮 Choose the right financing
🧮 Improve your loan or grant application
🧮 Negotiate better terms

Ready to grow—but need capital to make it happen?
Join this hands-on training to learn how to navigate loans, grants, and equity with expert guidance and practical tools.

📅 June 3 – 17
💻 Live virtual sessions + 1:1 consulting
💲 $250
💸 Financial assistance available—many farmers qualify for free or reduced-cost training.
👉 Learn more, register, and get notified about future trainings: https://zurl.co/o9THu

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Exhibitor registration is now open for the 2026 Food Finance Forum & Expo 🎉Join us August 18 at the Wilderness Resort in...
05/28/2026

Exhibitor registration is now open for the 2026 Food Finance Forum & Expo 🎉

Join us August 18 at the Wilderness Resort in Wisconsin Dells and showcase your business alongside entrepreneurs, retailers, distributors, lenders, investors, and support organizations from across Wisconsin’s food and agriculture ecosystem.

This year’s event features an expanded partnership with the Wisconsin Grocers Association (WGA) and will run alongside the WGA Innovation Expo — creating even more opportunities for visibility, networking, and industry connection.

✨ Exhibitor opportunities include:
• The Local Lane featuring 30 innovative food & farm businesses
• Direct exposure to retailers and industry leaders
• Access to the WGA Innovation Expo
• Networking throughout the day
• A collaborative environment focused on strengthening Wisconsin’s food and agriculture sector

📅 Tuesday, August 18, 2026 | 9 AM–6 PM
📍 Wilderness Resort | Wisconsin Dells

👉 View exhibitors in the Local Lane and register to exhibit: https://zurl.co/IKHnJ

So much valuable insight on Wisconsin small business in this report! Conclusions and policy recommendations emphasize im...
05/28/2026

So much valuable insight on Wisconsin small business in this report! Conclusions and policy recommendations emphasize improving access to capital and strengthening capital readiness, as well as sector-specific strategies. So helpful to have this data as we pursue our work in these areas to strengthen food and farm small businesses!

Congrats to our colleagues here in the Universities of Wisconsin Office of Business & Entrepreneurship and at Wisconsin Economic Development Corporation and Wisconsin Policy Forum on this release!

Small businesses power Wisconsin’s economy 💼📈

Between 2010 and 2025, small businesses accounted for approximately 95% of Wisconsin’s net job growth — compared to 72% nationally. This remarkable impact underscores the critical role entrepreneurs play in driving local and statewide prosperity.

The latest Wisconsin Policy Forum report, “Small Businesses, Big Stakes: The State of Wisconsin’s Small Businesses” [👉link in comments], highlights both the strength of our entrepreneurial ecosystem and the challenges many businesses face when scaling — including access to capital 💰 and workforce constraints 👥.

We at the Office of Business and Entrepreneurship, Universities of Wisconsin, are proud to have commissioned this first-of-its-kind report, in partnership with the Wisconsin Economic Development Corporation, to support informed policy and legislative decision making.

There's no better way to round out National Small Business Month 🗓️ and celebrate our state's small businesses — the unsung heroes of the American Dream ⭐

Margins, pricing, labor, cash flow — farm finances don’t have to be overwhelming.Our Financial Foundations for Farms pro...
05/27/2026

Margins, pricing, labor, cash flow — farm finances don’t have to be overwhelming.
Our Financial Foundations for Farms program gives producers the tools, worksheets, and guidance needed to truly understand their numbers and build a sustainable, profitable operation.

If you want to grow smarter (not just bigger), this training is for you. 📈

🗓️ Learn more & register here: https://zurl.co/Y2g5v

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Food founders: if payroll feels stressful, cash flow is tight, or profitability keeps slipping, this training is for you...
05/26/2026

Food founders: if payroll feels stressful, cash flow is tight, or profitability keeps slipping, this training is for you.

Financial Foundations for Food Brands is a 3-part live, virtual training designed to help you:
• Strengthen your business model
• Price products for real profitability
• Understand and use your financial statements with confidence
Plus, you’ll get two 1:1 consulting sessions with FFI’s Food Brand Expert and practical tools you can start using right away.

👉 REGISTER today and start building a healthier, more profitable food business: https://zurl.co/GZd5O

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Registration is now open for the 2026 Food Finance Forum & Expo 🎉Join us August 18 at the Wilderness Resort in Wisconsin...
05/20/2026

Registration is now open for the 2026 Food Finance Forum & Expo 🎉

Join us August 18 at the Wilderness Resort in Wisconsin Dells for a full day of learning, networking, and connection across Wisconsin’s food and agriculture ecosystem.

This year’s event features an expanded partnership with the Wisconsin Grocers Association (WGA) and will run alongside the WGA Innovation Expo — creating new opportunities to connect with entrepreneurs, retailers, distributors, lenders, investors, and support organizations from across the industry.

✨ What to expect:
• Expert-led sessions
• Networking opportunities
• Access to the WGA Innovation Expo
• The Local Lane featuring 30 innovative food & farm businesses
• A full day designed to strengthen Wisconsin’s food and agriculture sector

📅 Tuesday, August 18, 2026 | 9 AM–6 PM
📍 Wilderness Resort | Wisconsin Dells
🎟️ Early Bird Registration: $50 through June 18

👉 Register now: https://zurl.co/bwEqD

🌱 Funding Your Farm’s Future 🌱🧮 Choose the right financing🧮 Improve your loan or grant application🧮 Negotiate better ter...
05/20/2026

🌱 Funding Your Farm’s Future 🌱
🧮 Choose the right financing
🧮 Improve your loan or grant application
🧮 Negotiate better terms

Ready to grow—but need capital to make it happen?
Join this hands-on training to learn how to navigate loans, grants, and equity with expert guidance and practical tools.

📅 June 3 – 17
💻 Live virtual sessions + 1:1 consulting
💲 $250
💸 Financial assistance available—many farmers qualify for free or reduced-cost training.
👉 Learn more, register, and get notified about future trainings: https://zurl.co/LAVSN

FOLLOW

🎉Congratulations to our 2026 Naturally Rising Wisconsin winners and finalists!These three Wisconsin businesses took home...
05/15/2026

🎉Congratulations to our 2026 Naturally Rising Wisconsin winners and finalists!

These three Wisconsin businesses took home prizes at the Naturally Rising Wisconsin Pitch Competition yesterday at Fortune Favors!

Regional Winner: Teddy’s Tallow Chips
Emerging Impact Winner: Alaska Fresh Seafood
Audience Choice Winner: Tortilleria Zepeda

Check out the prizes below, and watch for our updates as Regional Winner Teddy's Tallow Chips goes on to represent Wisconsin at the Naturally Rising Pitch Slam during Newtopia Now in Denver this August!

THANK YOU to ALL of our amazing finalists for sharing their inspiring pitches. Please follow them to learn more about their products and their stories:
Mock and Co.
Beautiful Harvest
Luba Libations

Thank you to our judges Nubian Simmons, Jessica Benish, Sascha Dhanjal E., Katie Mleziva, and Vincent Rice, emcee Sam McDaniel, and everyone at Fortune Favors for hosting us. And thank you to the entire Naturally Wisconsin Advisory Council for serving on our selection committee and rallying your networks to support this event!

It was an evening of connection, support, laughter and camaraderie for the entrepreneurs of Wisconsin's natural sector. Thank you to all who attended and cheered our contestants on!






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Regional prize:
Free booth at Newtopia Now 2026 in Denver, CO
Compete at Naturally Network National Pitch Slam
Exhibit at 2026 Food Finance Forum & Expo at WGA Innovation Expo
Brand Strategy Consulting from Real Food Brands
Feature interview on The Food Business Marketing Podcast
Amazon Profit Map by Waypoint

Emerging Impact prize:
Brand Strategy Consulting from Real Food Brands

Audience Choice prize:
Brand Strategy Consulting from Real Food Brands

🌿 Meet our 2026 Naturally Rising finalistsThese six emerging CPG brands are taking the stage on May 14 at 3 PM CT at For...
05/12/2026

🌿 Meet our 2026 Naturally Rising finalists
These six emerging CPG brands are taking the stage on May 14 at 3 PM CT at Fortune Favors, where they’ll pitch live, answer questions from our judges, and compete for the chance to advance to the national stage.

Come support these founders, discover what’s next in consumer goods, and connect with the Wisconsin CPG community.

🎟️ Space is limited. Registration required.
👉 RSVP now to join us: https://zurl.co/LGNg4

Address

780 Regent Street
Madison, WI
53715

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