04/29/2026
Denim Day is a global campaign that challenges sexual violence and the harmful myth that clothing can ever imply consent.
The movement began after a court ruling in Italy wrongly suggested that because a survivor of sexual assault wore tight jeans, consent must have been given. In response, people around the world began wearing denim as a visible act of solidarity and a rejection of victim blaming.
Today, on the last Wednesday of April, we wear jeans to stand with survivors and speak out against stigma, shame, and misinformation. Through trauma-informed programs like Sojourn, mental health care, and community outreach and education, we work to support healing, strengthen prevention, and help create safer communities.
Join us this Denim Day by standing with survivors and helping end victim blaming.