InterEcho

07/20/2020

Getting your multilingual content live is only half the battle. Now you need to make it discoverable. Learn more about our global SEO and SEM service in the final post of our blog series.



https://zcu.io/GJEC

Cultural context is at the core of any multilingual Search Engine Optimization or Marketing strategy, as online searches tend to be very idiomatic.

07/17/2020

From tone and pronunciation to nailing those verbal expressions of emotion, a bilingual supervisor's job is to ensure adapted content feels organic to the intended audience. Find out more about this crucial role in our latest blog post.

https://zcu.io/aYep

The work of a bilingual supervisor is to ensure the ex*****on and the talent’s performance are culturally aligned with the target market.

07/16/2020

Today, we're talking multilingual voiceover and dubbing. Dive in to better understand how we flawlessly adapt audio into other languages with exceptional international voice talent and endless attention to detail.



https://zcu.io/bXX4

Video and audio content are undeniably impactful forms of media in the marketing space. Discover how we localize your content to reach new audiences.

07/15/2020

Transcreation. You've heard the word, but do you really know what it is? Check out our latest blog post where we break it down for you!


https://zcu.io/zX1n

What is the difference between translation and transcreation? The main difference is that translation deals with the words, while transcreation deals with the message.

07/14/2020

My amazing content, my beloved campaign. The work that I’ve given my time, energy and unconditional love to is now going to be deployed in global markets. It needs to stay on strategy, it needs to maintain its integrity and of course hit those KPIs. But where do you begin?

In our latest series of blog posts, we're breaking down our basic services. So next time your team is considering taking on that global ask or tasked with breaking into new markets – you'll be comfortable saying yes and know exactly how to get started.

https://zcu.io/ddXw

Great marketing strategies and correlating ex*****ons always have to demonstrate an understanding of their audience to be impactful – cue cultural strategy.

06/02/2020

We are muted but listening. We are muted but learning. We are muted but supporting.

This week we are pausing content to give space to the voices that need to be heard right now.

05/29/2020

InterEcho linguist, Patricia Verde, shines light on her beautiful town of Mendoza in the final piece of our around the world series.

Check out her poetic words along with the others to learn more about how this pandemic has affected different communities around the globe.
https://interecho.com/interthoughts-eyes-of-a-local/?fbclid=IwAR3fpgWDIkjXcIL1t39MV5d6oeU24c31Syhf-3WfDvfEd6MBuPaEmyRwYkM

05/28/2020

Today we hear about the affects of COVID-19 in Brazil from cultural consultant and local resident, William Bosich.

https://interecho.com/interthoughts-eyes-of-a-local/?fbclid=IwAR3fpgWDIkjXcIL1t39MV5d6oeU24c31Syhf-3WfDvfEd6MBuPaEmyRwYkM

05/27/2020

"People can’t go out for a walk; kids can’t ride their bikes and there are no asados on Sundays. We don’t share mate anymore and don’t kiss hello. Even the dogs have lost their will to bark."

Check out today's feature from linguist Virginia Casagrande reflecting on the changes she's witnessed in her small Argentinian town during the pandemic.

https://interecho.com/interthoughts-eyes-of-a-local/

05/26/2020

This pandemic has left no place untouched and no person completely unaffected. True to our mission, each day this week we're featuring a linguist's poetic take on how their beloved cities have been impacted over the past few months.

We start with Evelyn Diaz, hailing from Rosario, Argentina. See how the country's 3rd largest city, renowned for its beautiful architecture and lively culture has adjusted, from the eyes of a local. https://interecho.com/interthoughts-eyes-of-a-local/?fbclid=IwAR3fpgWDIkjXcIL1t39MV5d6oeU24c31Syhf-3WfDvfEd6MBuPaEmyRwYkM

05/20/2020

ADAPTABILITY is the name of the game. Check out how brands are keeping audiences engaged from home with their evolving virtual experiences.

https://interecho.com/interthoughts/

05/10/2020

While we may be celebrating a little different this year, wishing all the amazing moms around the world a very special day.