09/14/2026
๐ ๐๐ข๐ฆ๐ฉ๐ฅ๐ ๐๐ข๐ฉ๐ฌ ๐
๐จ๐ซ ๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐๐ซ๐ ๐๐ญ ๐๐๐ซ๐ค๐๐ญ
Belle Wong at The Hartford put together seven practical ways to close the gap, and none of them require a marketing budget or a data analyst.
A few of her starting points:
๐ Your existing sales records already show patterns worth reading: who buys, how often, and what they buy most
๐ฑ Your social media analytics tell you who is actually paying attention and what they respond to
๐ Your competitors' pages show you which customers nobody in your space is talking to yet
She also makes a case for something most marketing advice skips over: your instincts.
When a customer message makes you think "I want more of these," that reaction came from somewhere real. Test it, then trust it.
Read more about the 7 tips if your marketing has been running on assumptions here ๐ https://www.thehartford.com/insights-center/marketing/understanding-your-target-audience