05/28/2026
Did you know? Harry Cooler, a Jewish architect from Indianapolis, developed a unique mid-century restaurant design for Burger Chef that received significant acclaim. This design was notably featured in the final season of AMC's "Mad Men" during a memorable advertising pitch. Cooler designed the very first Burger Chef unit, which was built in 1957 at 1300 West 16th Street in Indianapolis. He planned the highly efficient back-of-house areas, including sections for the chain’s patented high-capacity flame broiler and potato station.
Cooler also pioneered early walk-up locations that later evolved into spacious indoor seating layouts, famously highlighted in "Mad Men". He created the recognizable standalone “Googie” style architecture characterized by a zig-zag peak, iconic chevron pylon signs, and the signature Chef mascot.