05/20/2025
Tuesday, May 20, 2025
This is an exciting announcement that I get to share!! The ONLINE BRAND BOOK application for public use, as well as DOL use, is LIVE on the Dept of Livestock webpage!! The Online Brand Book is in real-time… as brands are issued and transferred, the application automatically updates.
On the DOL webpage is a link labeled “View Current Montana Brands”. This link takes the user to the page “View Current Montana Brands” View Current Montana Brands
The page “View Current Montana Brands” includes information and helpful hints for using the online brand book. Click the link: https://montana.servicenowservices.com/mtlvbr?id=search_mtlvbr and the brand book will open in a new tab. You can also select “View-Brands” from the dropdown list under Brand Enforcement to get to the “View Current Montana Brands” page.
Using the Online Brand Book - you can select and filter a brand look up by Counties, Physical Cities, Species, Major Character, Minor Character, Location on Animal.
You can select one filter or multiple filters.
You can clear one filter or all filters.
The book populates 50 brands to a page for viewing
The footer at the bottom of the page includes an option to page through the book or you can choose to go to a specific page, and print the page being viewed.
Spellings could also be a learning curve. For instance, in the online brand book, filter by Physical Cities there are three spellings for Helena (Helean, Helena, Helena Mt). The incorrect spellings are likely associated with how the brand owner rerecorded their brand when doing it online in 2021. They “fat-fingered” the spelling. There are a few little quirks to be learned!!
Brands cannot be searched by Brand Owner Name. To search by name, the search would need to be exact and most don’t know “the exact” of how a brand is registered.
Developing the online brand book has been a huge project that was slatted to take only a month or two but then took 5 months. Through the entire process a lot of good conversation took place, and the development was focused on the user and how to make it as easy as possible. I think that was accomplished! When you begin using it, the most important thing to remember is that the application is efficiently quick, but it also takes time for the application to read through the 51,000+ brands and then to generate through the filters being selected in the search. Be patient!