06/12/2026
Reinvesting tourism tax dollars in 's events helps generate even greater economic impact.
City Council unanimously approved $2.4 million from the State Accommodations Tax Fund (ATAX) to support 20 tourism projects and events aimed at attracting visitors and filling hotel rooms across Greenville.
This year, the ATAX Committee took a more data-driven approach to its recommendations, using VisitGreenville SC's tourism impact software to evaluate projected visitation and economic impact.
"By taking a strategic, data-driven approach to funding future events & festivals, the City of Greenville and the ATAX Committee can maximize the impact of these resources," said Health Dillard, president and CEO of VisitGreenvilleSC. "Supporting programs that drive future visitation, strengthen local businesses and enhance the quality of life for Greenville residents."
Tourism generates more than $2.5 billion in annual economic impact in the Greenville area, underscoring the return on investment from ATAX-supported events and programs. See which projects and events received funding: https://heyor.ca/AX2kkZ