09/02/2026
Social Media Challenges:
Why are teens drawn in by social media challenges?
Teens’ brains are still developing. The part of the brain that handles rational thought, the prefrontal cortex, is not fully developed until the mid-20s. This means teens are naturally more impulsive and likely to act before thinking through all the ramifications.
The role of social media - rewarding outrageous behavior
Social media rewards outrageous behavior, and the more outrageous, the bigger the bragging rights. It’s a quick moving, impulsive environment, and the fear of losing out is real for teens. That environment plays into a teen’s underdeveloped ability to think through their actions and possible consequences.
Kids won’t necessarily stop to consider that laundry detergent is a poison that can burn their throats and damage their airways. Or that misusing medications like diphenhydramine (Benadryl) and similar medicines can cause serious heart problems, seizures and coma. What they will focus on is that a popular kid in class did this and got hundreds of likes and comments.
The role of parents – building a better brain
As a parent, you can help your teen build intellectual muscle. Here's how:
• To start a conversation, ask your kids about the biggest challenges they’ve heard about in their circle of friends. Ask them (calmly and without judgment) what they think about the challenge. This helps build the skill of judging risk by talking about what could happen to someone who takes the challenge. You can still exercise your parental options such as limiting contact with certain kids or making specific activities off limits.
• If your child seems interested in participating in a challenge, use open-ended questions to encourage them to think through each step of the challenge. Ask them to consider the worst outcome. Ask them to think about why they would do it, and if it’s worth it. Are likes and comments worth hours in the emergency department?
• Be sure to "friend" your kids on social media. Staying in touch on their preferred communication platforms can help you keep in touch with what goes on in their day-to-day lives. Watch their stories for clues about what is going on in school and with their friends. Let your children know that if you pay for the device and the wireless network, they have to friend you in exchange.
• Sometimes kids are more willing to talk about their peers than themselves. Asking questions about school trends, friends and fads may yield more answers than direct questions about their own activities. No matter what, it is important to keep the lines of communication open and avoid passing judgment. Instead, calmly discuss the dangers in those choices.
For more information, please visit: Media - HealthyChildren.org