Visit The Shoals

05/29/2026

Garden & Gun names Florence, Alabama one of “The South’s Best Music Towns” 🎶

From the legendary sounds of FAME Studios and Muscle Shoals Sound Studio to live music downtown, the W.C. Handy Birthplace, local eats, and riverfront stays, this article captures what makes our corner of Northwest Alabama so special.

Read the full Garden & Gun feature here:
https://gardenandgun.com/souths-finest-music-towns

From the Appalachian peaks and valleys where country found its wings, to the Deep South’s holy land of blues, these destinations for live tunes don’t just attract fans, they draw in legends

05/28/2026

Tucked beneath a massive rock bluff in Tuscumbia, Rattlesnake Saloon is one of those unique places you have to see to believe. 🐍

From the one-of-a-kind open-air setting to the food, drinks, and live music, it’s an unforgettable stop during your trip to The Shoals. Have you been here before?!

Save this for your next trip ⬇️
📍1292 Mt Mills Rd, Tuscumbia, AL

05/27/2026

Sunrise overlooking the TN River and O'Neal 🌅

📍 The Bluff, Sheffield, Alabama
📷 : Alan Phillips

05/26/2026

2025 marks the fifth consecutive record-breaking year for visitation and visitor spending in Florence/Lauderdale County. Even without the addition of new hotel room inventory during the reporting period, The Shoals continues to show incredible momentum as a destination.

🎸Visitor spending reached $368.2 million locally, representing a 9.5% increase over 2024
🎸Lauderdale County employs 4,015 full-time, part-time and seasonal employees, with over 5,500 in the tourism workforce for the two-county (Shoals) area.
🎸In 2025, more than $1.4 billion of state and local tax revenues were generated by travel and tourism activities. Without those taxes, each household in Alabama would have
had to pay $725 in additional taxes to maintain current service levels.
🎸Spending in Sweet Home Alabama has increased by almost $1 billion each year for the past five years, putting the new record at $24.9 billion spent in a single year.

To every visitor who chose to spend time in our destination — Thank you!!. Your visits support local businesses, create jobs, strengthen our community, and help make this place thrive. We’re grateful you chose to make memories with us. 🥰

05/23/2026

🚨 EVENT RESCHEDULE NOTICE 🚨

Due to weather concerns, the 5th Annual Remembering Our Veterans Through Music Concert has been rescheduled to Sunday, August 30th at 3 PM. ❤️🇺🇸

05/19/2026

Join us on Wednesday, May 27 from 7:30-10 PM at the Renaissance Shoals Ballroom as legendary blues artist Buddy Guy is honored during the John Lewis Civil Rights Award Ceremony, followed by a live performance with an all-star band.

The evening will also feature special performances by:
🎸 Blind Boys of Alabama
🎸 Robert Randolph
🎸 John Paul White
🎸 Chanel Haynes
🎸 Stanley Simmons
🎸 Tom Hambridge

This one-night-only event brings together blues, soul, rock, and gospel for an unforgettable evening celebrating music, culture, and legacy.

🎟️ Get your tickets here: https://www.eventbrite.com/e/a-special-evening-with-buddy-guy-award-ceremony-all-star-performances-tickets-1988321483080

05/15/2026

Classic cocktails, rooftop views, and live music 🍸

Join us at GunRunner Hotel Bar & Rooftop this Friday and Saturday for all the classics and a great night in downtown Florence.

⏰ Open from 3 PM – 12 AM
🎶 May 15 | Live music from Jax Greenhill from 7:30–10 PM

Grab a drink, bring some friends, and enjoy the rooftop vibes! ✨

05/14/2026

W.R. Case & Sons Cutlery Co. is coming back to Downtown Tuscumbia! 🔪🇺🇸

Coldwater Seed & Supply is hosting the annual Case Knife Tour on May 16th from 9 AM-12 PM! This year’s theme is Forged in Freedom, and Coldwater Seed is the very FIRST stop on the nationwide tour!

Mark your calendars and be sure to stop by in Downtown Tuscumbia! 🙌

05/12/2026

Meet us at the fountain in May for Arts Alive 2026 🎨☀️

Join us in Wilson Park for a weekend full of art, music, food, and fun for the whole family! Shop artwork from talented artists from across the South and beyond, explore the gallery inside the Kennedy-Douglass Center for the Arts, enjoy local music, grab a bite from food trucks, and let the kids get creative at the crafts table.

🗓️ Saturday, May 16 | 9 AM – 5 PM
🗓️ Sunday, May 17 | 10 AM – 4 PM

Come spend the weekend in downtown Florence celebrating art and community ❤️

05/11/2026

The countdown is on for the Shoals Storytelling Festival 2026 ✨📖

Join us May 14-16 at Shoals Theatre for a weekend full of incredible live storytelling!

This year’s storytellers include Donald Davis, Dolores Hydock, Eric Kirkman, Bil Lepp, Johnny Thomas Fowler, and Jennifer Armstrong.

Bring a friend, bring your family, or come enjoy it yourself, it’s always such a special weekend in the Shoals! ❤️

🎟️ Tickets are on sale now: https://shoalstheatre.ludus.com/index.php?show_id=200525071