09/03/2026
A message from our own, Amy Alexander
Advocacy in Action
Last month, we talked about the importance of connecting with your member(s) of Congress while they were home for the August Recess. This month, we're sharing a few advocacy and communications strategies highlighted during a recent training attended by Laura Kinder.
One takeaway was a simple framework for developing a 60-second ask when engaging candidates or elected officials:
First 15 seconds: Introduce yourself and share your personal connection to the issue.
Next 15 seconds: Share relevant data or a key community impact point.
Final 30 seconds: Make a clear, specific request and explain why it matters.
A concise, well-prepared message can help ensure that decision-makers understand both the value of AmeriCorps Seniors and the impact it has in their communities.
The training also provided practical guidance on working with local media. When pitching a story, consider these tips:
Localize the story. Reporters are interested in the people behind the issue and the impact within their communities.
Target the right journalist. Identify reporters who regularly cover topics related to aging, volunteerism, community engagement, or public service.
Connect to a news hook. Tie your story to a timely event, observance, or issue. September's Intergenerational Month provides an opportunity to highlight the impact of AmeriCorps Seniors programs.
Provide a quotable message. Pair meaningful data with a compelling volunteer or participant story.
Follow up professionally. A thoughtful follow-up can help keep your story top of mind.
Know your outlet. Review previous coverage and understand submission requirements before pitching a story or submitting an opinion piece.
Whether you're speaking with elected officials, candidates, community leaders, or local media, combining personal stories, local impact, and a clear ask can help make your advocacy efforts more effective.
For those interested in learning more, a recording of the training is available here:
This is a recording of a session with expert panelists who share ho...