Iowa Wholesale Beer Distributors Association

06/05/2026

Soccer Star’s Beer Celebration Goes Viral ⚽️

FC Dallas forward Sam Sarver grabbed headlines when he celebrated a match-winning goal by enjoying a beer tossed from the stands.

06/03/2026

Beer Institute Celebrates 250 Years of Cheers 🍻

“The same industry that helped fill colonial taverns and support early American farmers and manufacturers is now a major pillar of the economy,” writes Beer Institute CEO President Brian Crawford. Beer plays an essential role in connecting Americans, he notes, from Revolutionary War strategizing in taverns to shared experiences at stadiums, festivals, and restaurants today.

George Washington, Thomas Jefferson, John Hancock, and Sam Adams weren’t always aligned on politics or what their young nation should look like. But they could all agree on one thing: a pint of beer was a great way to connect, share ideas, settle differences, and celebrate.  The...

06/02/2026

May Beer Purchasers’ Index Remains in Expansion

As America’s beer distributors prepare for the summer selling season, the combined index readings for BPI (52) and at-risk (39) keep the industry in expansionary territory. The May BPI reading 52 is the third consecutive month at or above 50 and a seven-point increase from May 2025.

ALEXANDRIA, Va. – The National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for May 2026. As America’s beer distributors prepare for the summer selling season, the combined index readings for […]

05/29/2026

NBWA Chief Economist Highlights Shifts in Beer Drinking Occasions

In an article for FSP magazine and an appearance on the Tapped In Beverage Podcast, NBWA Chief Economist Lester Jones emphasized the fluid nature of today’s occasion-shifting beer consumer. While restaurants and bars grew their share of beet purchases by more than $300 million last year (+2.6% YoY) amid a broader shift toward on-premise consumption, Jones noted that economic pressures – including higher gas prices – could push some of those occasions back toward the off-premise.

Alcohol sales have seen better days. But after a slow start, 2025 turned into a meaningful growth story for beer on-premise. While alcohol spending lost momentum in the first half of the year, the second half saw on-premise operators gain dollar share in the alcohol category, with beer leading the w...

05/27/2026

Cheers to American Craft Beer Week! 🍻

Beer distributors marked the 20th annual American Craft Beer Week by highlighting craft brands they carry and helping consumers discover local favorites. NBWA celebrated the role independent distributors play in growing craft beer across the country.
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05/25/2026

Land of the free, because of the brave. Raising a glass to those who gave their all today. 🇺🇸🍻

05/22/2026

Team USA’s Gold Medal Beer Run 🇺🇸🍻

Members of the U.S. men’s Olympic hockey team shared how a nerve-racking late night beer run became a critical moment of bonding during the team’s gold medal campaign.

The Tkachuk brothers reveal how a beer run into the Olympic Village galvanized the 2026 US men's hockey team on their iconic quest for gold.

05/20/2026

Play Ball! Watch a Distributor Prepare for Opening Day ⚾️

Go behind-the-scenes with NBWA member Treu House of Munch as its team works hard to get Toledo Mud Hens fans ready for another exciting baseball season.
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05/18/2026

NHL Team’s “Beer Skates” Go Viral ⛸️🍺

The Carolina Hurricanes sold nearly 5,000 skate-shaped, 28 oz beer mugs in one evening after the novelty items blew up on social media during a playoff game. Already through their entire supply for the postseason, the team learned an important lesson: never underestimate hockey fans’ love for beer!

05/15/2026

Applying Agentic AI in Beer Distribution

In this week’s BIECC webinar, Sean Taylor of Wil Fischer Companies shared how his distributorship is using agentic AI across its operations. Panelists also highlighted practical use cases, implementation insights and key AI security considerations. The webinar is now available on demand.

This is "Agentic AI - Next Steps for Beer Distributors" by NBWA on Vimeo, the home for high quality videos and the people who love them.