Magnus Veterans Foundation

Background

Our nation has been at continuous war for nearly 19 years. Our veterans and their families are keenly aware of this fact as they shoulder our nation’s longest standing period of conflict. Armed service to the people of our nation creates unique challenges for our warriors and their families when they return to the communities they served. Most of our communities are unaware of this cost as less than 1% of our population serve and the gap between those who go to war and those who sent them has never been wider.

Our nation’s Special Operations Forces (SOF) have long recognized the cost of prolonged combat operations on our warriors and their families. SOF developed and validated a comprehensive, wholistic, and coordinated approach to the health and performance of our warriors and their families in order to optimize performance and sustain a healthy force. The SOF health and performance initiative provides a framework to optimize the health and performance of veterans and their families while closing the gap between military and non-military families to fully Restore the Warrior Spirit. The Magnus Veterans Foundation will be the first to offer these combined services to veterans and their families by developing the Magnus Veterans Wellness Center.

Programs and Services

Magnus Veterans Foundation (MVF) will support the health and performance optimization requirements of Minnesota veterans and their families. We will accomplish this in two ways:

1. Development of the Magnus Veterans Wellness Center (MVWC). The first of its kind ever, the Magnus Veterans Wellness Center will provide an entire campus devoted to the health and performance of veterans and their families, including several community engagement venues designed to close the gap between veterans and their community.

2. Partnering with communities, health systems, and aligned veteran non-profit organizations who provide services within the defined health and performance domains. Partnering operations will focus on services not currently available at the MVWC to enhance the services provided by MVWC and our partners.

See below for a description of health and performance domains along with specific services to be offered at the Magnus Veterans Wellness Center. The MVWC will be built upon a 37-acre estate in Dayton, MN.

Comprehensive Health: Primary care delivered by experienced physicians, advanced practice providers, and nursing staff who fully understand the unique demands placed on our veterans and their families.

MVWC: Primary care services will include preventive, acute, and chronic medical care and primary care procedures. The primary care clinic will develop a robust network of other providers specializing in conditions common to the military, such as traumatic brain injury. Clinic staff will have previous experience delivering health care to active duty or veteran populations. Individual health insurance plans will be the primary funding stream for the MVWC primary care clinic. If required, insurance supplementation requests will be presented to the MVF Board for approval.

Human Performance: Highly trained human performance specialists will provide individualized assistance to optimize key human performance measures including strength, agility, flexibility, and balanced nutrition.

MVWC: A 24,000 sq. ft. functional fitness and Human Performance Center will house strength coaches, nutritionists, athletic trainers, and physical therapists. These human performance specialists will develop individualized plans to help MVWC members meet their personal physical goals. Yoga therapy will be provided year-round. Health insurance plans will fund billable professions such as physical therapy and nutrition. MVF donations will fund strength coaches and athletic trainers.

Psychological Performance: The psychological impacts of war have been studied since the onset of war. The extent of those impacts are specific to the veteran and the veteran’s family. Treatment will be provided by highly trained and experienced psychological performance specialists.

MVWC: Psychological health and executive coaching services will be provided in the MVWC clinic by a psychologist, neuropsychologist, and two licensed clinical social workers who specialize in post-traumatic spectrum injuries, military sexual trauma, and other psychological needs unique to veterans and their families. Services will be available to individuals, couples, and families. Health insurance plans will fund the behavioral health services.

Spiritual Performance: Veterans and their families come from every spiritual and religious background. Trained community volunteers will be call upon to connect veterans and their families to a higher purpose to provide meaning to their sacrifices and establish a framework for healing.

MVWC: Local traditional faith groups and spiritual practitioners will provide volunteer services to regularly engage and support MVWC members.

Social Performance: How veterans and their families relate to each other and to their communities is critical to full healing and restoration. Special community engagement events will place citizens, veterans, and their families with the same space and help span the gap between those who go to war and those who send them to promote family and community healing.

MVWC: MVWC will provide art therapy opportunities through painting, pottery, music, theater, wood and metal working, as well as farming therapy. True healing occurs when the entire community shoulders the veteran’s story as their own. To accomplish this, MVWC will provide a variety of community engagement opportunities, including music on the lawn, theater on the lawn, and a weekly market for the community to purchase veteran-made products.

Target Populations

1. Veterans and families interested in meeting their personal goals along the entire health and performance continuum. All potential members or patients must commit to engaging each health and performance domain. The MVWC is not just a place to get your primary health care. Members must commit to becoming the best version of themselves. A train the trainer model will be used: evaluate, enhance, and enable Veterans helping Veterans.

2. Community volunteers ranging from trained specialists to lay-persons interested in supporting veterans and their families and closing the gap between those who serve and those whom they serve.

3. Large, small, one-time, and recurring donors interested in contributing to a novel initiative validated by our premier Special Operations Forces and connecting to a veteran community at the organizational or individual level. Donors will have the option to sponsor individual (unnamed) veterans or family members or donate to the larger movement.

Initial Marketing Plan

1. Veterans and Families

· Leverage existing relationships with other MN veteran NPOs and GOs to identify potential member/patient candidates

· Engage social media platforms specific to veterans

· MVWC developmental milestones local and national media coverage

· MN State Department/Veterans Affairs Engagements

2. Volunteers

· Engage local faith, youth, veteran, and social groups

· Engage local businesses

· Engage local civil leadership

· Engage municipal, state, regional, and national leadership

3. Donors

· Leverage existing donor relationships

· Sponsor a Veteran Drive

· Sponsor a MVWC Phase Drive

· Social Media, Mainstream Media, Billboards

· Leverage local city (Dayton) assets

· Contracted grant writers

· MN State Department/Veterans Affairs Engagements

General Operational Plan and Timeline

The MVF Board will appoint an Executive Director along with directors for each of the five health and performance domains. The MVWC will be created as a limited liability corporation under the MVF. The MVF domain directors will also serve as the chief of their respective domains within the MVWC under the supervision of the Practice Manager.

The following timeline will be used as a guide to develop the MVWC:

Phase 1: Initial funding drive for existing donor pool, open website, engage local and national media. Secure MVWC LLC status.

Phase 2 (o/a April 2020): Groundbreaking Ceremony for MVWC, begin funding drive for Phase 3.

Phase 3 (o/a April 2021): Limited operations. 1000 patients, all health and performance domains offered. Begin funding drive for Phase 4.

Phase 4 (o/a April 2022): Full operations. 5000 patients. Entire campus operational. Begin sustainment/sponsorship and Phase 5 funding drive.

Phase 5: Demonstrate success of MVWC and help develop similar wellness centers in other communities.

Impacts

Measures of Performance:

· Donations generated

· Goals for phase funding reached

· Veterans and family members enrolled

· Number of volunteers

· Number of partners

· Number of events

· Community throughput

Measures of Effectiveness

· Member/patient satisfaction

· % of personal performance goals obtained

· Primary Care metrics (HEDIS goals)

· Hospitalization and other morbidity rates

· Mortality (including su***de)

· Divorce rates

· Family Achievements (college, military or governmental service)

Financial Plan

Overarching Strategy: Continually demonstrate success and build up those successes

Phase 1 Goal: $1M

· Triggers donation of $3M MVWC property

· Covers 4 years of property operating expenses ($720k) and initial start-up expenses

· Source: Individual and foundation donors

Phase 2 Goal: $2M

· Covers initial repurposing of barn and warehouse to create all health and performance lines for 1000 patients/members

· Start MVWC member sponsorships: $50/member/month

· Source: Individuals, foundations, spiritual and social organizations

Phase 3 Goal: To Be Determined

· Covers complete repurposing of entire MVWC to provide complete health and performance lines for 5000 patients/members

· Build upon MVWC sponsor memberships to cover all members

· Source: Individuals, foundations, spiritual and social organizations

Phase 4 Goal: >$3M/year

· Covers $50/month sponsorship of 5000 MVWC members per year

· Additional donors very likely

· Source: Individuals, foundations, spiritual and social organizations

· Approximately $310K in MVWC salaries

o Executive Director: $60K

o Directors x 4 (Medical Director Unpaid): $200K

o Groundskeeper: $50k

· Overall- Veterans/Families: 90% and Operating Expenses: 10%

o All additional monies applied to insurance gaps and programs that support comprehensive health and performance for veterans and their families

Phase 5 Goal: To Be Determined

· Expand Veteran Wellness Centers to other communities

· Assist communities with funding and building wellness centers to support their unique populations

· Start with Minnesota and expand nationally.

End State

Individual and Community: Gap Closed…Connected Heart, Sound Mind, Strong Body