It’s not the road. It’s where the road takes us. As one of Michigan's oldest roads, M-37 is paved with memories dating back to the Chippewa Indian trails. It's a bridge between our rich history and a prosperous future. The way we move forward, without forgetting where we're from. It brings families together, unites passions, drives business, and allows everyone to connect with nature. Whether reli
ving a family trip up north in the back of a station wagon, escaping with friends for a weekend or making morning deliveries to customers, it has become Michigan's love line. Explore M-37 for yourself, and discover a community worth supporting. Whether it’s your gateway to weekend retreats, a way to connect you to your outdoor pastimes, or a daily commuting route, M-37 has been enjoyed by travelers since well before the invention of the automobile. These days, we have many different ways to get where we’re going, yet more and more people are discovering that there’s only one right way for them. M-37 is all about discovery. As a brand, our mission is simple. We want to celebrate the incredible people, places, events and businesses along the route, and introduce them to a wider audience. We want to share experiences and stories that will tell you a little more about that place you’ve always driven past, but perhaps never stopped. It’s a journey of discover for travelers, that path will lead to everything from bait shops to ice cream parlors to country stores. From Battle Creek to Old Mission peninsula, we’ll share news, stories and events that will help create a roadmap for an unforgettable trip. From planning a trip to the Cherry Festival in Traverse City to making afternoon of the West Michigan’s Longest Yard Sale to a spontaneous stop at Jones Homemade Ice Cream in Baldwin, the more you know about M-37, the more reason you’ll have for driving it.
