Product Collective

05/20/2024

Each year, we feature unique artwork by a talented Cleveland artist at INDUSTRY: The Product Conference, capturing the essence of our event! Explore past artwork below and stay tuned for the unveiling of this year's masterpiece! 🎨✨

05/20/2024

🤔 Why do most B2B Sales Processes End Up With No Decision? | We break down insights from product positioning expert (Author of "Obviously Awesome" and "Sales Pitch") at the '24 New York Product Conference. https://buff.ly/44S6RBI

40-60% of B2B sales processes end up with no-decision actually being made. No software is purchased. The potential buyer simply moves on. When this happens, ...

01/12/2024

🍎 Join us the day before NYPC on 4/17 for an invaluable workshop: Influencing Without Authority - The Power of Product Leadership w/ the amazing ⭐ . Hurry, seats are filling up fast! Don't miss out on this chance to supercharge your product leadership skills! For more, visit: https://buff.ly/3nezNiF https://buff.ly/47xZDCG

01/11/2024

🧐 The Myth of the Visionary PM Innovator via | 🧭 This guide, full of advice and actionable tips, will help you become more confident and productive in leading innovation. https://buff.ly/47ylOIX

We break down how PMs should drive product innovation across short-term, medium-term, and long-term horizons.

01/11/2024

7️⃣ Steps to Designing a Data-Informed Product Loop via | 📊 The data-informed product loop enables teams to model, measure, design, and experiment for a refined product strategy, preventing data silos and ensuring swift recalibration.

Product leaders can use the data-informed product loop to problem solve, weigh decisions, measure their impact, and calibrate their product strategy to spark growth.

01/09/2024

The 🔟 Stages of Roadmap Management | 🛣️ explores roadmap management stages, addresses the decision of keeping an inherited roadmap, & breaks down the process of refining the roadmap throughout your product's lifecycle. https://buff.ly/3szqrUj

Creating a product roadmap from scratch is a pivotal task for any product manager, but it's just the beginning of a magical journey that involves ongoing

01/09/2024

🙌🏽 Growth Team Vs. Product Team (& How They Can Work Together) via | 💡 Ben Clementz dissects the variances between growth & product teams, offering insights on collaboration. Learn how to construct a robust, cross-functional team with a user-centric focus. https://buff.ly/40RKAjN

Understanding the differences between growth team vs product team can be challenging. While they have a lot in common, the biggest difference is that a growth teams…

01/09/2024

⚙️ The product manager’s role at each stage of the product lifecycle via | Monica Dhiman outlines the 5️⃣ phases of the product lifecycle—development, introduction, growth, maturity, and decline—and delves into the distinct responsibilities of a PM in each stage. https://buff.ly/47aRHav

In this guide, we’ll define the five stages of the product lifecycle and explore the role of the product manager at each stage.

01/09/2024

📌 How To Create A Winning Go To Market Strategy via | ✨ For a successful product launch, a cohesive go-to-market strategy is crucial. Michael Pierce shares insights on crafting a strategy to align all key business units. https://buff.ly/3RONweG

After all that work to make your product vision a reality, your go-to-market strategy will ultimately determine if it sinks or swims.

01/09/2024

📣 ✉️ You're invited! Join us for two exceptional Product Management conferences in 2024: NYPC in Manhattan in April & the European edition of INDUSTRY: The Product Conference in Dublin in June. Registration details ➜ https://buff.ly/3ubzsPE

01/09/2024

💡 Decoding Product Leadership | Can—and should—others lead in product management along with Product Leaders? 🦉 shares his advice. https://buff.ly/3QOmmoX

Find out what product leadership really is and how a head of product and a product manager can successfully practise it.