04/17/2026
Why does our recycling bin mascot, Loop the Cart, have googly eyes?
The Chicago Tribune explains how giving objects human traits, like Loop, can actually influence behavior and help people recycle more effectively.
It’s a fascinating look at how anthropomorphizing has shaped our campaign and other marketing efforts.
We won’t be changing Loop’s name to Loopy anytime soon, though, as the article suggests!
Read the full article: https://www.chicagotribune.com/2026/04/15/loop-chicago-blue-recycling-bin-mascot/
Güd Marketing
Like Microsoft’s Clippy of old, a pair of googly eyes are enough to anthropomorphized the familiar recycling bin.