Endless Summer Eatery & Surf Emporium

12/30/2025

11/10/2025

10/07/2025

There will be a paddle out ceremony for Ron DiMenna, East Coast surfing pioneer and founder of Ron Jon Surf Shop.

When Ron DiMenna told his father that he had outgrown his homemade fiberglass surfboards and wanted a custom board from California, his dad offered this advice: “Buy three, sell two at a profit, then yours will be free.” DiMenna took the early economics lesson to heart. In 1961, he opened his first surf shop on Long Beach Island, New Jersey: Ron Jon Surf Shop was born.
Over the next six decades, DiMenna transformed Ron Jon into a world-famous surfing mecca. The original shop on Long Beach Island is now a four-story surf emporium filled with a colossal selection of active lifestyle apparel and accessories, boardsports equipment and diving gear. It also features one of the world’s largest surfboards: stretching 24 feet, it towers over the sales floor.
DiMenna’s second oldest shop, located in Florida’s Cocoa Beach, is now the company’s flagship store — and it is also one of the most popular tourist destinations along Central Florida’s Atlantic Coast. The company has seven other locations spread across the Eastern Seaboard, as well as licensing agreements with stores in Mexico, Canada and the Caribbean.
Ron Jon is now the world’s largest surf retailer by an order of magnitude. DiMenna’s efforts have not only led to his own business evolving into an empire, but they were also instrumental in turning surfing into a multibillion-dollar industry. Early on in his career, DiMenna recognized the broad appeal of the sport and made the then-unorthodox decision to sell products geared not only toward surfers, but also toward non-surfers who were drawn to the counterculture lifestyle.
Courtesy of East Coast Surfing Hall of Fame https://eastcoastsurfinghalloffame.org/

The paddle out is scheduled for Sunday October 12th, 12pm at the Cocoa Beach Pier, hosted by the NKF Surf Fest and the Florida Surf Museum. For more information on the NKF schedule of activities, go to NKF Surf Fest https://nkfsurf.com/

09/18/2025

Hello, brunch lovers! Ready to enjoy delicious food and great hospitality? Join us for a tasty meal and friendly service. We’d love to welcome you soon! 🍽️😊

08/29/2025

The chef put together an awesome Vermillion Snapper dish today at the ESESE. Snapper was harvested fresh this morning. Life is good!

07/31/2025

07/28/2025

Pizza day at ESESE.