04/14/2026
We recently introduced you to our new Town Logo, an identity you will see prominently throughout the Town of Boone. Now, we are excited to share another important element of our brand: the Heritage Seal.
Prior to this new branding effort, the Town of Boone has not, at least in modern history, used an official seal to distinguish important proclamations. That is why incorporating a Heritage Seal was such a meaningful addition to our brand.
This seal features one of Boone’s most iconic views from Howard's K**b, with a figure standing on a rock overlooking the mountain range we call home. The imagery reflects our history, echoing those who once stood in this same place looking out over the vast wilderness that would become the Town of Boone. It also evokes a sense of adventure and new beginnings.
As the Boone Town Council recently adopted Boone Next: Our Town, Our Future, a guiding document that establishes a shared vision for growth, development, and community goals, the Heritage Seal connects our past, present, and future in a meaningful way.
It is also important to understand when and how this seal will be used. You will see it on official proclamations adopted by the Boone Town Council, as well as during emergency announcements and important public safety messages. In moments that matter most, having a clear and recognizable symbol helps ensure critical, life saving information is easy to identify and trust. This became especially clear in the aftermath of Hurricane Helene.
As we mentioned earlier this week, we will continue showcasing additional elements of our new municipal brand in the days ahead, so stay tuned as we introduce the next piece, our Story Badges.