The Greater Blairstown Business Association

08/15/2012

NJ Biotechnology Industry Continues to Grow; Number of Companies Increasing

08/13/2012

Largest tax increase in history is only 120 days away...

08/12/2012

Practical advice for eMarketing folks... it is always about them, not you. Same with customer building everywhere.

To inspire subscribers to open your e-mail newsletter-and to get them to remain a subscriber-make sure the content is about their needs and not yours.

07/30/2012

Warren County Visitor's Bureau. List you firm's events and activities on their calendar.

07/28/2012

Here is a 5 minute speech in Congress that everyone should hear.

Rep. Mike Kelly just gained a lot of new fans.

07/26/2012

Even though 9,900 jobs were added in June, the unemployment rate still rose for the third straight month as more and more residents began searching for work

07/24/2012

Key to Marketing in the future...

Brands are moving further away from direct advertising, whose metrics that are hard to calculate, and into original video content--content that is created not to sell but to engage. Here's how to tell a story and create brand loyalty.

07/24/2012

Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic. Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donati

07/19/2012

Some great material for business use. Courtesy of the Princeton CofC.

The 101 Most Useful Websites on the Internet is a frequently updated list of lesser-known but wonderful websites and web apps.

07/13/2012

If you advertise to a diverse audience, you might find this enlightening.

A new psychology paper, published in the June 2012 issue of Psychological Science, looked at the effectiveness of different advertising messages based on people's personality traits.

07/13/2012

From the Harvard Business Review...interesting!

There is no bigger cliché in business psychology than the idea that high self-confidence is key to career success. It is time to debunk this myth. In fact, low self-confidence is more likely to make you successful. After many years of researching and consulting on talent, I've come to the conclusion...

06/20/2012

When it comes to gaining new customers, your website can make or break you. Most businesses already have a website, and assume their current setup will be good enough. With budgets tight, how can you be sure that you aren't missing a critical piece of the online puzzle? Well lucky for you I can tell...