01/06/2026
January is when local governments set their priorities for the year. Committees get formed. Studies get commissioned. Strategic plans get drafted.
And look, planning matters. I’m not saying it doesn’t.
But here’s what I see constantly. Cities that confuse the plan with the outcome. They spend months developing strategies, forming task forces, conducting community input sessions. They produce beautiful documents with goals and timelines and metrics.
And then nothing happens.
Or worse, the “action” is just more planning. The Downtown Committee recommends forming a subcommittee. The strategic plan calls for a feasibility study. The feasibility study suggests hiring a consultant to develop an implementation framework.
Meanwhile, your downtown still has empty storefronts. Your Main Street still feels dead on weeknights. Your residents are still driving to the next town over.
Planning has its place. You need to understand the problem before you solve it. But at some point, you have to actually do something.
Hang the flower baskets. Fix the broken sidewalk. Paint the crosswalk. Open the street for dining. Do the thing that’s been stuck in committee for eight months.
Nothing inspires people like visible action. Your residents don’t read your strategic plans. They don’t attend your task force meetings. But they notice when something actually changes.
And when nothing changes? They stop caring. They stop showing up to meetings. They stop believing you’re serious about any of it.
So this year, ask yourself whether you’re planning or whether you’re doing.
Your city doesn’t need another committee. It needs someone willing to actually move.