Texas Music Office

Texas Music Office TMO fosters the economic development of Texas music businesses, musicians, and communities. c. 1990.

The Texas Music Office in the Governor’s Office of Economic Development and Tourism is the only state music office in the nation. Since 1990, TMO has fostered the economic development of Texas music businesses, Texas musicians, and Texas communities. TMO operates an extensive network of certified Music Friendly Texas community partners across the state, serves as a clearinghouse for Texas music in

dustry information, acts as a liaison between music businesses and government offices, publicizes significant industry developments, and attracts essential music industry to the Lone Star State. A vibrant Texas music industry supports local job creation while drawing visitors from around the globe, attracting a talented workforce across industries, and supporting business recruitment and expansion efforts throughout the state.

Jaimee Harris, a Waco native and longtime Texan, has established herself as a compelling singer-songwriter known for int...
09/06/2026

Jaimee Harris, a Waco native and longtime Texan, has established herself as a compelling singer-songwriter known for intimate storytelling, soulful vocals and emotionally resonant performances. Her music draws from her Central Texas roots while reflecting a deeply personal perspective, earning her a spot as an Official AMERICANAFEST 2026 Artist.

In addition to her official showcase, Harris will bring her music to The Texas Takeover, joining a showcase of standout Texas talent on a national stage. With her honest songwriting and powerful live presence, she continues to make a meaningful mark on the Americana music scene while representing the rich musical heritage of her home state.

The Texas Takeover marks a new chapter for Texas’ presence at AMERICANAFEST, with the Texas Music Office taking on the role of curator and producer in 2026 and building on the legacy of The Longhorn Shindig, presented for many years by Kessler Presents. The official AMERICANAFEST Texas Day Party takes place Saturday, September 19, from noon to 6 p.m. at Skinny Dennis in Nashville, and is free and open to the public with no wristband required. Presented by the Texas Music Office and Travel Texas, along with Prekindle, Visit Fort Worth, Visit Dallas, and The Longhorn Ballroom, the lineup features Next of Kin, Jess Williamson, Jaimee Harris, Judy Blank, Lemongrass, Kathryn Legendre, Matthew McNeal, Marcel, Our Man In The Field (UK) and surprise guests, with special performances by Gracen Wynn, Remy Reilly, and Courtney Santana.

Jaimee Harris

Skinny Dennis Nashville
Travel Texas
Prekindle
Visit Fort Worth
Visit Dallas
Longhorn Ballroom & Backyard Amphitheater

Next Week, LEVITATION 2026 takes over Austin from September 10–13, bringing four days of psychedelic rock, punk, metal, ...
09/05/2026

Next Week, LEVITATION 2026 takes over Austin from September 10–13, bringing four days of psychedelic rock, punk, metal, darkwave, indie and electronic music to venues across the city. Key locations include The Far Out Lounge in South Austin, along with Stubb’s, Mohawk, Empire, Hotel Vegas, Elysium, 13th Floor and 29th Street Ballroom, creating a citywide festival experience.

Next Week’s lineup features an eclectic mix of artists, including Sleep, Bikini Kill, The Garden, Molchat Doma, American Football, Die Spitz, Kylesa, Uncle Acid & the Deadbeats, Psychedelic P**n Crumpets, Temples, Melt-Banana, Messa, Elder, REZN and Monolord. With performances spread across Austin’s most iconic music venues, LEVITATION 2026 promises four packed days of live music and a celebration of the city’s psychedelic and alternative music scene.


LEVITATION

Our Man in the Field is the London-based Americana project of singer-songwriter Alex Ellis, whose warm, soulful vocals a...
09/04/2026

Our Man in the Field is the London-based Americana project of singer-songwriter Alex Ellis, whose warm, soulful vocals and richly textured blend of folk, country and roots music have earned the project a growing international following. With songs shaped by vivid storytelling, human connection and a distinctly cinematic sense of place, Our Man in the Field brings a distinctly British perspective to the Americana tradition.

In 2026, Our Man in the Field will be making their AMERICANAFEST debut. They will be the first non-Texan band to perform at The Texas Takeover, strengthening the bridge between The UK and Texas. Taking place as part of the inaugural Texas Takeover at Skinny Dennis in Nashville, the appearance places the UK act alongside a celebration of Texas Americana and highlights the shared musical ground between Texas roots traditions and the British artists inspired by them.

The Texas Takeover marks a new chapter for Texas’ presence at AMERICANAFEST, with the Texas Music Office taking on the role of curator and producer in 2026 and building on the legacy of The Longhorn Shindig, presented for many years by Kessler Presents. The official AMERICANAFEST Texas Day Party takes place Saturday, September 19, from noon to 6 p.m. at Skinny Dennis in Nashville, and is free and open to the public with no wristband required. Presented by the Texas Music Office and Travel Texas, along with Prekindle, Visit Fort Worth, Visit Dallas, and The Longhorn Ballroom, the lineup features Next of Kin, Jess Williamson, Jaimee Harris, Judy Blank, Lemongrass, Kathryn Legendre, Matthew McNeal, Marcel, Our Man In The Field (UK) and surprise guests, with special performances by Gracen Wynn, Remy Reilly, and Courtney Santana.

ourmaninthefield
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Prekindle
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Visit Dallas
Longhorn Ballroom & Backyard Amphitheater

The Cowboy Capital Western Swing Music Festival returns to Stephenville, Texas, on September 5–6, 2026, bringing two day...
09/03/2026

The Cowboy Capital Western Swing Music Festival returns to Stephenville, Texas, on September 5–6, 2026, bringing two days of classic Western Swing, country and Texas dance-hall music to the Birdsong Amphitheater in Stephenville City Park. The festival celebrates Stephenville’s deep connection to Western Swing and the legacy of Milton Brown, the Stephenville-born musician widely recognized as the “Father of Western Swing.”

Set against the outdoor backdrop of Doug Montgomery Stage at Birdsong Amphitheater, the weekend features an impressive lineup of Texas and Western Swing artists. Saturday, September 5, includes Hot Club Cowtown at 6:00 PM, Billy Mata at 7:30 PM and Jody Nix at 9:00 PM, while Sunday brings Katie Shore at 6:00 PM, Jake Ho**er at 7:30 PM and Bob Wills’ Texas Playboys at 9:00 PM. With live music, dancing, food and a strong sense of Texas musical heritage, the festival is a fitting celebration of Stephenville’s identity as the “Cowboy Capital of the World.”


Stephenville Tourism and Visitors Bureau

.MARCEL., also known as Brandon Marcel, is a Fort Worth-based R&B singer, songwriter, and multi-instrumentalist known fo...
09/02/2026

.MARCEL., also known as Brandon Marcel, is a Fort Worth-based R&B singer, songwriter, and multi-instrumentalist known for his soulful vocals and emotionally honest songwriting. He first gained recognition in the Fort Worth music scene with projects such as The Audition and Alone, Etc., while also becoming closely associated with fellow Fort Worth artist Leon Bridges. The two met in 2014, later becoming roommates, bandmates, and longtime collaborators. Marcel has also worked with his father, legendary bassist Aaron Mills of Cameo, and has been recognized locally as one of Fort Worth's notable musicians.

In recent years, .MARCEL. has stepped further into his own spotlight. He co-wrote the Oscar-nominated song “Like a Bird” from the film Sing Sing and released his debut solo album, .ruth., showcasing a more personal side of his artistry. In 2026, he released “Slow Nights,” featuring Leon Bridges, with a music video filmed at Fort Worth's Low Doubt Bar. The song reflects Marcel's connection to his hometown and his evolution from a behind-the-scenes collaborator into an artist with a distinct voice and identity of his own.

Catch .MARCEL. at The Cowtown GitDown at Tennessee Brew Works, and we are thrilled for his performance at The Texas Takeover on 9/19.

The Texas Takeover marks a new chapter for Texas’ presence at AMERICANAFEST, with the Texas Music Office taking on the role of curator and producer in 2026 and building on the legacy of The Longhorn Shindig, presented for many years by Kessler Presents. The official AMERICANAFEST Texas Day Party takes place Saturday, September 19, from noon to 6 p.m. at Skinny Dennis in Nashville, and is free and open to the public with no wristband required. Presented by the Texas Music Office and Travel Texas, along with Prekindle, Visit Fort Worth, Visit Dallas, and The Longhorn Ballroom, the lineup features Next of Kin, Jess Williamson, Jaimee Harris, Judy Blank, Lemongrass, Kathryn Legendre, Matthew McNeal, Marcel, Our Man In The Field (UK) and surprise guests, with special performances by Gracen Wynn, Remy Reilly, and Courtney Santana.

-dennis-nashville
Travel Texas
Prekindle
Fort Worth
Visit Dallas
Longhorn Ballroom & Backyard Amphitheater

Brandon Marcel

Applications are officially OPEN!The Texas Music Incubator Rebate Program is now accepting applications through Septembe...
09/01/2026

Applications are officially OPEN!

The Texas Music Incubator Rebate Program is now accepting applications through September 30 at 5:00 p.m. CT.

If you're an eligible Texas music venue or festival promoter, don't wait until the last minute. Submit your application early and give yourself plenty of time to ensure everything is complete.

Learn more and apply: gov.texas.gov/music/tmir

Sound & Vision offers an inside look at the music business, bringing Austin’s rising artists face-to-face with establish...
08/31/2026

Sound & Vision offers an inside look at the music business, bringing Austin’s rising artists face-to-face with established industry professionals. After the Friday showcase, the four finalists will receive one-on-one career insight and feedback during live roundtable consultations. The program gives attendees a chance to learn more about artist development, talent discovery, and the realities of building a career in today’s music industry.

The two-day event begins Friday, September 4, at Antone’s with performances by Montclair, LeTrainiump, Kohanna, and Soto The Activist. Doors open at 7:00 PM, with the live showcase running from 7:30–10:30 PM. The artists will perform for a live audience and a panel of music industry professionals, with tickets required for admission.

On Saturday, September 5, the focus shifts to conversation, education, and connection upstairs at Antone’s. Doors open at 2:00 PM, followed by artist consultations at 2:30 PM, an industry panel and audience Q&A at 4:00 PM, and a networking mixer from 5:00–6:30 PM. Panelists include representatives from The Orchard, Angry Mob Music Group, Bar/None Records, and SXSW, with KUTX 98.9’s Laurie Gallardo serving as emcee. The afternoon event is free with RSVP.


Daydream Believer Creative

TONIGHT begins a new songwriter series in Dallas! Come out for an intimate evening of music at the Unity Listening Room ...
08/30/2026

TONIGHT begins a new songwriter series in Dallas! Come out for an intimate evening of music at the Unity Listening Room inside Community B**r Co., featuring Dallas singer-songwriter and producer Jon Christopher Davis and North Texas singer-songwriter Jordan Whitmore. On Sunday, August 30, 2026, doors open at 5:00 PM, with music beginning at 6:00 PM. Expect an evening of original songwriting, behind-the-song stories, and stripped-down performances in a setting designed for artists and audiences to connect. Davis blends Americana, country, roots rock, and soul, with songs recorded by artists including Dolly Parton, Hal Ketchum, and Timothy B. Schmit. Whitmore brings personal storytelling and a sound rooted in Americana, country, pop, and classic rock.

Food, craft b**r, cocktails, w**e, and non-alcoholic beverages will be available throughout the evening from The Community Kitchen and Community B**r Co. Taproom. Stage Front Tables offer the closest seats in the room, with reserved two-person bistro tables directly in front of the stage for $30 per table ($15 per person), and must be purchased as a pair. General Admission includes auditorium-style chair seating and surrounding tables in the listening room, with seating available on a first-come, first-served basis. Space is limited, and advance ticket purchases are highly recommended to preserve the intimate atmosphere that makes the Unity Listening Room special. Location: Unity Listening Room at Community B**r Co.

**rco Community B**r Company

Meadowfest Music for Mental Health is bringing a powerful night of live music and community to Austin, Texas, on August ...
08/29/2026

Meadowfest Music for Mental Health is bringing a powerful night of live music and community to Austin, Texas, on August 29 at Radio/East. Doors open at 5:30 p.m., with music beginning at 6 p.m., and the lineup features an exciting mix of acclaimed artists, including Cimafunk, Chuwi, Combo Chimbita, Angelica Garcia, Jon Muq, Gina Chavez, Quentin, and more. The festival brings together Austin’s music community for an evening centered on connection, creativity, and mental health awareness.

More than a night of performances, Meadowfest highlights the important connection between music, community, and mental well-being. With an eclectic lineup representing a range of sounds and backgrounds, the event offers audiences an opportunity to experience live music while supporting a broader conversation around mental health. Taking place at Radio/East, Meadowfest promises an energetic and meaningful evening that celebrates the power of music to bring people together.

Next of Kin are official 2026 AMERICANAFEST artists and will headline the Texas Takeover on Saturday, September 19, at S...
08/28/2026

Next of Kin are official 2026 AMERICANAFEST artists and will headline the Texas Takeover on Saturday, September 19, at Skinny Dennis Nashville. This Austin-based band brings a powerful blend of roots, country, rock, and Americana, delivering heartfelt songwriting, soulful performances, and the unmistakable Texas spirit that have made them a band to watch on the Americana scene.

And if you’re in or around Dallas tonight, Next of Kin will be performing at Poor David’s Pub! You won’t want to miss your chance to see them live. Come out, experience their music for yourself, and get ready for what promises to be an unforgettable Texas Takeover in Nashville!

The Texas Takeover marks a new chapter for Texas’ presence at AMERICANAFEST, with the Texas Music Office taking on the role of curator and producer in 2026 and building on the legacy of The Longhorn Shindig, presented for many years by Kessler Presents. The official AMERICANAFEST Texas Day Party takes place Saturday, September 19, from noon to 6 p.m. at Skinny Dennis in Nashville, and is free and open to the public with no wristband required. Presented by the Texas Music Office and Travel Texas, along with Prekindle, Visit Fort Worth, Visit Dallas, and The Longhorn Ballroom, the lineup features Next of Kin, Jess Williamson, Jaimee Harris, Judy Blank, Lemongrass, Kathryn Legendre, Matthew McNeal, Marcel, Our Man In The Field (UK) and surprise guests, with special performances by Gracen Wynn, Remy Reilly, and Courtney Santana.


Travel Texas
Prekindle
Visit Fort Worth
Visit Dallas
Longhorn Ballroom & Backyard Amphitheater
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Address

1100 San Jacinto Boulevard
Austin, TX
78701

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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