Cygnal

08/18/2026

26% of Trump’s 2024 coalition isn’t locked into a Republican congressional vote. Yet only 2% of the electorate has moved from Trump’s coalition to Democrats.
 
The GOP’s bigger problem is engagement. These voters haven’t changed sides, but many may not show up in November.
 
Our pollsters sat down in the Pulse Pod studio to unpack who is drifting, why turnout is at risk, and what could bring these voters back.
 
A behind the scenes look at the next Pulse Pod. 🎙️

07/30/2026

Everyone else just measures what voters think. We measure why.

It's why Cygnal is the most accurate private polling firm in the nation — and it's the whole thesis of Brent Buchanan's new book, America's Emotional Divide. Get yours here → https://www.cygn.al/americas-emotional-divide/

07/28/2026

The GLP-1 conversation has moved past vanity. The real fight now is affordability, and it'll decide who these drugs actually reach. On a special mini episode of the Pulse Pod, Brent Buchanan and Alex Tarascio dig into what that means for pharmaceutical companies' next move. ➡️ https://youtu.be/9GD0rH4AtUE?si=YNFqvZIi6wUY3gBn

07/24/2026

Welcome to the team, Trevor Good! 🎉

Trevor joins Cygnal as our new Marketing & Comms Specialist. He interned with us in 2022, 2023, and 2024 before taking a summer off to fight wildfires in Washington State (and meet his future wife along the way). Now he's back for good!

A Patrick Henry College grad with a degree in Literature, a devoted Kansas City Royals fan, and a children's book author, Trevor brings a writer's eye and a genuine passion for politics to our marketing team.

Glad to have you back, Trevor! Read his bio: https://www.cygn.al/people/trevor-good/

07/16/2026

This election isn't just a turnout game or a persuasion game—it's both.

Center Independents still have to be won and your base still has to show up. 🎧 New Pulse Pod: https://bit.ly/4vDK5cH

07/14/2026

Gas prices are down. Voter frustration isn't.

Men, rural voters, small towns, and Trump 2024 voters feel it most, calling gas prices a "major strain" this month.

🎙️NEW Pulse Pod episode is out now: https://www.cygn.al/media/the-anti-establishment-warning-shot-pulse-pod-ep-91/

07/10/2026

If you're still reading politics through a purely rational lens, you're missing half the picture.

Brent Buchanan's America's Emotional Divide makes the case for why feeling, not just facts, drives the vote.

📖 Get the book: https://www.cygn.al/americas-emotional-divide/

07/10/2026

🚨HOT OFF THE PRESS🚨
Confidence in Congress is dropping, and gas prices are hitting red America hardest. The middle is shrinking.

The upside? Voters still trust the GOP on energy, immigration, and public safety more than Dems... if candidates message it right.

We track these shifts every month so campaigns know exactly where to lean in. Download the deck + book a strategy session with our experts →

Download the PDF. Listen to pollster analysis (COMING SOON). Read the press release.

07/08/2026

Voters are starting to connect rising electric bills with AI data centers. Energy leaders should not ignore that.

Cygnal’s latest analysis looks at how voters are thinking about electric bills, data centers, and the grid, and what that means for utilities, energy companies, and public affairs teams heading into the midterm cycle.

👉 Get an executive brief: https://www.cygn.al/new-politics-of-power/

07/06/2026

We just watched America throw itself the biggest birthday party in a century. 🇺🇸
 
John Rogers: that pride isn’t going away, and brands who lean into it are winning.