06/12/2026
We’ve got PLENTY of GOOD trademarks to share – here's one for vintage candy enthusiasts or anyone with a sweet tooth.
On this day in 1928, Good & Plenty – one of the oldest branded candies in the U.S. – received a registered trademark. Created by the Quaker City Chocolate and Confectionery Company in 1893, Good & Plenty candies are known for their distinct pink-and-white candy shells and black licorice center.
The brand has grown in popularity over the years, even creating a catchy jingle and cartoon mascot “Choo Choo Charlie” featured in commercials throughout the 1950s.
Today, The Hershey Company manufactures and distributes Good & Plenty under a licensing agreement while trademarks continue to identify the source of the iconic snack.