21/10/2025
PRESS RELEASE
DG PSQCA PLEDGES ZERO TOLERANCE FOR SUBSTANDARD PRODUCTS DURING COMPREHENSIVE REVIEW MEETING AT PSQCA HEADQUARTERS.
KARACHI, October 20, 2025 – Dr. Sayeda Zia Batool, Director General Pakistan Standards and Quality Control Authority (PSQCA), chaired a comprehensive review meeting of all directorates and sections at the PSQCA Head office in Karachi today. The meeting underscored the Authority's commitment to upholding rigorous standards and protecting consumer interests across the nation.
The meeting was attending by Secretary PSQCA Mr. A.K Rind and concerned directors, Dr. Batool reviewed the operations and performance of various components and sections of the PSQCA were reviewed in details in the review meeting, engaging with staff and receiving detailed briefings on the ongoing operations and technical advancements
In her address to the employees and management, the DG appreciated the diligent efforts and valuable contributions of the PSQCA employees in promoting a culture of quality assurance throughout Pakistan. She highlighted the critical role the Authority plays in the country's economic landscape.
"PSQCA is not just a regulatory body, it is a vital engine for economic prosperity and improving of standard of life of people in the Pakistan." Dr. Sayeda Zia Batool stated. "Our work is fundamental to establishing sustainable standards across all sectors, which in turn fosters trade, enhances industrial competitiveness, and builds international confidence in 'Made in Pakistan' products."
A central theme of Dr. Batool's review was an unwavering focus on safeguarding the public. She emphasized that consumer protection is the PSQCA's top priority.
"We must maintain constant vigilance," the DG asserted. "There will be zero tolerance for substandard products in the market. Our consumers deserve the very best, and PSQCA is dedicated to ensuring that only safe, high-quality, and reliable goods are made available to them."
Dr. Sayeda Zia Batool directed the management to intensify market surveillance and enforcement activities, urging the technical wings to expedite the process of standard development and harmonization with international best practices. She further stressed the need for proactive engagement with industry stakeholders to facilitate compliance and adherence to mandatory standards.
The review meeting concluded with re-emphasizing to provide all necessary resources to strengthen the PSQCA’s testing, inspection, and certification capabilities, reinforcing its mandate as the guardian of quality and standards in Pakistan.
(Noor Ahmed Jamali)
Media Advisor PSQCA