29/07/2026
๐๐ ๐๐ฎ๐ฅ๐ฒ ๐๐๐๐ | ๐๐๐ฒ ๐ ๐จ๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐ ๐๐จ๐ฎ๐ซ๐ฌ๐ ๐จ๐ง ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐ฅ๐๐ฌ๐ฌ ๐๐-๐๐๐๐
On the second day of the Executive Course on Strategic Communication (ECSC) Class 01, participants deepened their understanding of audience-centered communication, strategic messaging, and crisis communicationโessential competencies for today's communication leaders.
Ms. Ritzi Villarico-Ronquillo, IABC Fellow and Adjunct Faculty of the Asian Institute of Management, facilitated engaging sessions on "Communication Landscape & Audience," "Crafting Clear, Persuasive Messages," and "Crisis Management."
Through practical examples, interactive discussions, and real-world case studies, participants explored strategies for understanding diverse audiences, developing compelling messages, and effectively managing communication before, during, and after crises.
The sessions reinforced the importance of clear, credible, and audience-focused communication in strengthening organizational resilience and sustaining stakeholder trust.
๐๐ฎ๐ซ ๐๐๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง, ๐๐จ๐ฎ๐ซ ๐๐ข๐๐๐ญ๐ข๐ฆ๐ ๐
๐จ๐ฎ๐ง๐๐๐ญ๐ข๐จ๐ง.