08/05/2023
The environmental sustainability feature on the GCash app has hit a new milestone, as more users are helping contribute in the fight against climate change.
Mobile wallet GCash said it has virtually planted one million trees through GForest.
The virtual trees are planted by GCash users via the GForest on the app, and GCash in turn plants the real trees on their behalf.
βWith the impacts of climate change, GCash capitalizes on technology in contributing and raising awareness to environmental conservation and sustainability,β GCash president and CEO Martha Sazon said.
Users can earn green energy points by using the various cashless services of GCash, such as send money, pay bills, or bank transfer on the app.
GCash said these digital financial services also lessen their carbon footprint, in addition to planting trees.
GForest users can also collect green energy every time they walk if they enable GCash to access their health app or fitness tracker.
These green energy points can be used to plant virtual trees.
It said this is in line with the companyβs mission to support environmental sustainability by keeping individual carbon footprint low and helping fight climate change.
βWe hope that through GForest, we are able to empower more Filipinos to help in protecting the environment,β Sazon said.
GCash said it is the only fintech company in the country to have a sustainability feature integrated within its app, and has been recognized by global sustainability organizations.
βThe GForest program proves that marrying new technologies with creative sustainability solutions are something organizations can achieve,β GCash vice president for communications and public affairs officer Chito Maniago said.
Source: Richmond Mercurio(The Philippine Star) - January 4, 2022
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Let us plant a tree today! Join me in GForest and help rebuild Philippine forests. https://m.gcsh.app/s/y6wdha