The Longest Place Name

The Longest Place Name Boasting 85 letters, Te Taumata has been published in the Guiness Book of World Records as one of the longest place names in the World.

Taumata​whakatangihanga​koauau​o​Tamatea​turi​pukaka​piki​maunga​horo​nuku​pokai​whenua​ki​tana​tahu located 6kms outside of a small village called Porangahau, Central Hawkes Bay, Aotearoa/New Zealand. Translated into English, Te Taumata means:

"The hilltop where Tamatea, the man with the big knees, conqueror of mountains, eater of land, traveller over land and sea, played his koauau (flute) to h

is beloved." Because of Te Taumata's unique point of difference it easily attracts attention appearing in several television advertisements, songs, social media platforms, printed matter, wine, clothing and animated movies. Te Taumata was included as part of the Wai262 Waitangi Tribunal Claims, commonly known as the flora and fauna claims. This lead to the name being registered as a trademark on 6 April 2006. The location of Te Taumata is registered as a historical site and waahi tapu (sacred place) with Heritage New Zealand. The GPS co-ordinates are:

2811 657 E 2811 746 E
609 0261 N 608 9870 N
2811 794 E 2811 492 E
6090 303 N 6090 309 N

"The sign on Wimbledon Road is not the location." Landeater Ltd is a company set up to oversee business opportunities including managing the use of Te Taumata on behalf of Ngati Kere hapuu and the local Porangahau community. A Pou that represents Tamatea Pokai Whenua was erected on the 5th of March 2022. A beautiful morning ceremony was captured on film and can be viewed on our website www.thelongestplacename.co.nz.

12/06/2026

Sometimes, relying solely on existing systems is insufficient.
It's crucial to recognise that these systems often prioritise their interests over ours, necessitating proactive measures to achieve our objectives with available resources.

Given the abundance of opportunities and talent within our collective, we should capitalise on the winter season to engage in strategic planning and collaborative efforts.

The tangible actions taken thus far are a testament to the dedication and hard work of individuals.

Reiterating the importance of unity, while individual efforts yield results, collective action amplifies our impact and potential.

12/06/2026

Kia ora, whanau. Another stunning morning at Taumatawhakatangihangakoauauotamateaturipukakapikimaungahironukupokaiwhenuakitanatahu. Today is the starting point for a plan designed to eliminate the pests destroying our ngahere. It's a pressing issue. Walking through the ngahere, we notice its beauty, yet the ground in some places is barren. This means our children will inherit a barren landscape. Pests like goats, deer, and pigs are a considerable threat, and we also need to keep an eye out for pests such as possums and stoats. This is a constant concern for me. Together, we can achieve incredible results, and all kai will be shared. Mauri ora, whanau. Have a great

10/06/2026

Te Haerenga-Self-Guided walk is closed this Saturday 🌳🏞️🚫

Tēnā koutou e te whānau, true progress and meaningful mahi thrive when we're supported by a community that shares our vi...
09/06/2026

Tēnā koutou e te whānau, true progress and meaningful mahi thrive when we're supported by a community that shares our vision, values, and ethics, led by genuine and capable leaders.

To those who've embodied this spirit, ngā mihi - our collective efforts are moving us forward, safeguarding our taonga, tīpuna, whenua, and whakapapa.

We know what's needed to share our story. In a world pushing for uniformity, let's prioritise balance and celebrate the opportunities we're creating for our community and region. Mauri ora e te whānau.
Check out our website www.thelongestplacename.co.nz

As the first light breaks over Te Taumata, the world seems to breathe again.The sun rises slowly across Te Taumatawhaka...
09/06/2026

As the first light breaks over Te Taumata, the world seems to breathe again.

The sun rises slowly across
Te Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu,
casting gold across the hills, the carvings, the stories, the footsteps of those who came before us.
In that quiet moment, the whenua glows - alive, ancient, and full of promise.

This dawn reminds us that nothing stands alone.
Every beam of light, every shadow, every breath of wind carries a message, we rise strongest when we rise together.

Transparency keeps our path clear.
Kotahitanga keeps our hearts aligned.
And when we move as one - open, honest, and united -
the mauri of this place shines even brighter.

He ao hou, he tīmatanga hou - a new dawn, a renewed commitment.
Together, we honour the past, uplift the present, and protect the future.

Visit www.thelongestplacename.co.nz or head to https://ko-fi.com/s/b5f4a27750 to purchase the story and be apart of the growth of The Longest Place Name.

Mauri ora e te whānau — look at this taonga glowing under the moonlightSome places don’t just sit on the land - they bre...
07/06/2026

Mauri ora e te whānau — look at this taonga glowing under the moonlight

Some places don’t just sit on the land - they breathe with it.

Standing here at Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu you can feel the heartbeat of our tīpuna in the hills, the stillness of the evening, and the quiet strength of the whenua holding our stories.

But what makes this place truly powerful isn’t just the name or the landscape.
It’s the people who show up.
The ones who carry posts, lift signs, share kōrero, protect the mauri, and walk this journey together.

Because when we move as a collective -
when hands, hearts, and whakapapa align -
the mahi becomes lighter, the vision becomes clearer, and the taonga becomes stronger.

This photo is a reminder that:
Our whenua thrives when we stand together.
Our stories live when we share the load.
Our future grows when we uplift one another.

Tonight, under the full moon, the mauri feels bright.
The kaupapa feels alive.
And the path forward feels guided by more than just us — but by every ancestor who walked these hills before.

Mauri ora, whānau. Keep walking together. Keep protecting what matters.
He taonga tuku iho. He kaupapa kotahi.

…

30/05/2026

“Mana motuhake is not a dream. It is a system waiting to be rebuilt.”
The world knows the name.
Now help carry the story.
Download the digital PDF and become part of a living kaupapa grounded in whakapapa, whenua, and Mauri Ora.
https://give2taumata.com/

Address

510 Wimbledon Road, New Zealand 4929
Porangahau
4292

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 8am - 5:30pm
Sunday 8am - 5:30pm

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