TAAS - Tourism as a Service

Startpagina
Nederland
Valkenburg
TAAS - Tourism as a Service

Contactgegevens, kaart en routebeschrijving, contactformulier, openingstijden, diensten, beoordelingen, foto's, video's en aankondigingen van TAAS - Tourism as a Service, Overheidsinstantie, De Leeuwhof 2, Valkenburg.

TAAS - Tourism as a Service; a 360 degrees tourism experience
TAAS is all about taking advantage of digital tools and innovative initiatives with a view to shift to smart and green tourism!

13/08/2026

Our TAAS Pilot Action has been approved! 🎉

We are pleased to announce that the TAAS Pilot Action developed by Visit Zuid-Limburg and Visit Tampere has been accepted.
The pilot will test an innovative, resident-centred approach to better understand how tourism and recreation affect liveability in South Limburg and Tampere.

It will combine:
🔹 a focused monitoring framework
🔹 an AI-supported dialogue with residents
🔹 a dashboard visualising recurring themes and policy-relevant insights
🔹 recommendations for more informed destination management

The aim is simple: turn residents’ experiences into practical knowledge that can support smarter tourism policies and more liveable destinations.

The pilot will be developed together with the Municipality of Beekdaelen, Visit Zuid-Limburg, Visit Tampere, Atlantic Technological University, CERTH and a selected technology provider. The results will also contribute to a transferable methodology that can support other TAAS regions.

A new step forward for the TAAS project, from resident voices to smarter policy decisions.

Interreg Europe
Εθνικό Κέντρο Έρευνας και Τεχνολογικής Ανάπτυξης
Hellenic Institute of Transport
Regionalna Razvojna Agencija Ljubljanske Urbane Regije
Ενεργειακή ΑΕ / Read SA
Visit Tampere
Visit Zuid-Limburg
Stockholms stad
Office de Tourisme Intercommunal Aspres Thuir
Comune di Fano
Atlantic Technological University
Primăria municipiului Ungheni
Donegal County Council
Gemeente Beekdaelen

27/05/2026

🌿 When TAAS partners share knowledge, new opportunities follow

Within the framework of TAAS – Tourism as a Service, RRA LUR (Ljubljana Urban Region) hosted a bilateral exchange of good practices with the Tampere region (Finland), turning partner-to-partner learning into a concrete opportunity for local stakeholder engagement.

🎙️ The session featured Olli Vakkala (Project Manager & Sustainable Content Specialist at Ekokumppanit Oy - Ecofellows Ltd.), a Finnish organisation working on sustainable development, environmental consultancy and the promotion of green practices in the Tampere region, often in collaboration with public bodies and tourism stakeholders such as Visit Tampere (TAAS partner).

During the lecture, Olli presented practical solutions and approaches including:
Lake Trails: a network of trails around seven lakes in the Tampere region
Outdoor Tampere: a shared brand that brings together hiking trails and outdoor experiences
Outdoor Express: a public transport system designed to encourage sustainable access to sensitive natural areas

A key takeaway was the value of an integrated approach to sustainable tourism planning, from trail development and visitor guidance to cooperation among local providers, sustainable mobility and destination promotion.

For stakeholders in the Ljubljana Urban Region, the exchange was especially relevant, as many of these solutions resonate with local challenges and opportunities (including the Polhov Gradec Hills addressed within TAAS). This is exactly how European cooperation works best: shared experiences between regions become actionable inspiration and new opportunities on the ground.

InterregEurope
Εθνικό Κέντρο Έρευνας και Τεχνολογικής Ανάπτυξης
Hellenic Institute of Transport
Regionalna Razvojna Agencija Ljubljanske Urbane Regije
Ενεργειακή ΑΕ / Read SA
Visit Tampere
Visit Zuid-Limburg
Stockholms stad
Office de Tourisme Intercommunal Aspres Thuir
Comune di Fano
Atlantic Technological University
Donegal County Council
Gemeente Beekdaelen
Primăria municipiului Ungheni

09/05/2026

🌍 What Happened During Day 2 of the TAAS Study Visit in Zuid-Limburg, Netherlands

The second day of the TAAS Study Visit continued with new insights into smart tourism, innovation and immersive visitor experiences across Zuid-Limburg.

The day began at the Visit Zuid-Limburg Experience Valkenburg, where participants discovered the Good Practice behind the Visit Zuid-Limburg Experience Center.

The group then travelled by train between Valkenburg and Kerkrade to reach the Discovery Museum, experiencing another sustainable mobility solution within the region.

At the Discovery Museum in Kerkrade, participants joined a series of inspiring activities and presentations, including:
🔹 Monny Jonkers, Discovery Museum, who welcomed participants and introduced the programme
🔹 A visit to the AI-Expo, exploring the role of artificial intelligence in society and innovation
🔹 The immersive “Revolution Earth” experience at the Discovery Museum

The study visit concluded with a unique underground adventure through the Valkenburg caves during the special Cave Biking experience, a memorable way to discover the region from a completely different perspective.

Two inspiring days filled with collaboration, innovation and exchange of ideas for the future of smart and sustainable tourism across Europe!

Interreg Europe
Εθνικό Κέντρο Έρευνας και Τεχνολογικής Ανάπτυξης
Hellenic Institute of Transport
Ενεργειακή ΑΕ / Read SA
Visit Tampere
Visit Zuid-Limburg
Stockholms stad
Office de Tourisme Intercommunal Aspres Thuir
Comune di Fano
Regionalna Razvojna Agencija Ljubljanske Urbane Regije
Atlantic Technological University
Donegal County Council
Gemeente Beekdaelen
Primăria municipiului Ungheni

08/05/2026

🌍 What Happened During Day 1 of the 5th TAAS Project Meeting & Study Visit in Zuid-Limburg, Netherlands

The first day of the TAAS Study Visit brought partners together at the Shimano Experience Center in Valkenburg for the 5th TAAS Project Meeting, hosted by Visit Zuid-Limburg. Discussions focused on the progress of the project, Policy Instrument improvements, communication activities and the next steps for the TAAS pilots.

The day opened with a warm welcome from:
🔹 Manon Luijten, Visit Zuid-Limburg
🔹 Sven Kools, Visit Zuid-Limburg
🔹 Tim Senden, Municipality of Beekdaelen

And Danny Nelissen, Commercial Director of the Shimano Experience Centre in Valkenburg and former professional cyclist

During the afternoon, participants explored innovative Good Practices and digital tourism solutions through presentations from:
🔹 Visit Zuid-Limburg, presenting the DNA strategy themes and the 360-degree tours Good Practice
🔹 Visit Zuid-Limburg, showcasing the Tickli ticket service

The experience then continued with an e-bike ride through the Zuid-Limburg landscape, leading participants to the iconic Watertoren de Reusch, where Nico Eurelings and Eric Geurts (Mayor of Beekdaelen) welcomed the group for the evening programme.

At the Watertoren, participants attended:
🔹 Joep Steinhage and Alinda Baggen, who introduced the Limburg Dataportal
🔹 Visit Zuid-Limburg, presenting the Real Time Navigation Tool

The day concluded with a social dinner overlooking the beautiful Limburg landscape, a perfect moment for networking, exchange and collaboration among partners.

An intense and inspiring first day dedicated to innovation, cooperation and the future of smart tourism across Europe. 🚀

Interreg Europe
Εθνικό Κέντρο Έρευνας και Τεχνολογικής Ανάπτυξης / Hellenic Institute of Transport
Ενεργειακή ΑΕ / Read SA
Visit Tampere
Visit Zuid-Limburg
Stockholms stad
Regionalna Razvojna Agencija Ljubljanske Urbane Regije
Office de Tourisme Intercommunal Aspres Thuir
Comune di Fano
Atlantic Technological University
Donegal County Council
Gemeente Beekdaelen
Primăria municipiului Ungheni

06/05/2026

🌍 The TAAS Study Visit has just begun in Zuid-Limburg, Netherlands!

We are in Valkenburg, at the Shimano Experience Center, where partners and stakeholders from across Europe have gathered to explore how digital innovation, data, and sustainability are shaping the future of tourism.

Over the next two days, we will discover local Good Practices, explore data-driven solutions, and connect with regional stakeholders to exchange ideas and strengthen collaboration within the TAAS network.

A special thank you to Visit Zuid-Limburg for hosting and organising this inspiring Study Visit! 🙌

Stay tuned for highlights and inspiration from this experience! 🚀

27/04/2026

📢 Coming Soon: TAAS Study Visit in Zuid-Limburg, Netherlands – May 6–7, 2026!

TAAS partners and stakeholders are preparing for the next international Study Visit, hosted by Visit Zuid-Limburg in the Netherlands. Over two inspiring days, participants will explore how innovation, digitalisation, and collaboration are shaping the future of sustainable tourism destinations.

This event will bring together tourism professionals and policymakers from across Europe to exchange experiences, discover Good Practices, and strengthen cooperation among TAAS regions.

🔎 What’s on the agenda:

🔹 May 6 – Valkenburg: project meeting sessions, updates on pilot improvements, communication progress, and presentations of local Good Practices such as 360-degree tours and the Tickli ticket service.

🔹 Smart mobility & data innovation: an e-bike experience through Zuid-Limburg, presentations on the Limburg Data Portal, and a real-time navigation tool supporting visitor flows and destination management.

🔹 May 7 – Kerkrade & Valkenburg: visit to the Discovery Center, including the AI Expo and Revolution Earth experience, showcasing innovation, technology, and future-oriented tourism solutions.

🔹 Networking opportunities to exchange ideas, share experiences, and reinforce collaboration across European regions.

Stay tuned for updates and highlights from this exciting Study Visit!

30/03/2026

🚀 TAAS partner spotlight: Visit Finland’s DataHub recognised as an Interreg Europe Good Practice

We’re happy to share that Visit Finland (I wish I was in Finland) has published an article announcing that Visit Finland’s DataHub has been officially recognised as a Good Practice by the Interreg Europe platform.

Within TAAS – Tourism as a Service, our partner Visit Tampere has been showcasing DataHub as a strong example of how shared tourism data, open interfaces and consistent content management can improve efficiency, reduce duplication, and strengthen destination communication across multiple channels.

🔗 Read the article here:
https://travel-trade.visitfinland.com/en/contacts/news/visit-finlands-datahub-recognised-in-europe/

03/03/2026

🌍 Highlighting Good Practice: Civic Dollars – Rewards that get people outdoors (and support local places) 📍🌿

How do you encourage healthier habits, stronger communities, and more meaningful local spending, without adding friction for users?

Civic Dollars does it with a simple idea: a community currency earned by spending time in designated “earn zones” (like parks, beaches, trails and other local outdoor spaces). The app runs on a time-based system, users earn 1 Civic Dollar for every 30 minutes spent in an eligible geo-fenced zone.

What makes it powerful is what happens next:
🔹 People can redeem Civic Dollars for rewards from participating local businesses, keeping value inside the local economy.
🔹 Or they can donate their Civic Dollars to community groups and local causes, turning everyday activity into community support.

In Donegal, the programme scaled quickly, growing from an initial set of zones to 80+ sites across the county (beaches, playgrounds, parks, trails and forest walks), with 1,000+ registrations reported, and research indicating that 40%+ of earned Civic Dollars have been donated to local groups.

It’s also tourism-friendly: by nudging visits beyond the usual hotspots and encouraging time in under-used areas, Civic Dollars can help spread visitor flows and deliver benefits to cafés, shops, attractions and communities.

Discover more 👇
https://www.interregeurope.eu/good-practices/civic-dollars

24/02/2026

🌍 Highlighting Good Practice: Atlantic Sustainable Tourism Observatory Ireland (ASTOI) 📊🌿

Coastal destinations can’t manage what they don’t measure. ASTOI tackles this by building a structured observatory to monitor tourism’s economic, environmental, and social impacts, so decisions on growth, visitor management, and sustainability are based on evidence, not assumptions.

Led by Atlantic Technological University (ATU), the observatory supports “measure → communicate → act”: collecting indicators (including ETIS-aligned measures), turning them into dashboards/infographics, and sharing insights with destinations and stakeholders to guide planning and governance.

A key focus is climate action: the observatory work includes measuring and monitoring tourism emissions and developing evidence-based tools (like a decarbonisation toolkit) that can help shape policies and destination strategies.

Recognised internationally, ASTOI joined UN Tourism’s International Network of Sustainable Tourism Observatories (INSTO), strengthening collaboration and knowledge-sharing with other observatories worldwide.

Discover more 👇
https://www.interregeurope.eu/good-practices/atlantic-sustainable-tourism-observatory-ireland-observatory

17/02/2026

🌍 Highlighting Good Practice: Discover Moldova’s Wine Tourism Online 🗺️

Moldova has an incredibly rich wine culture, but for many travellers it can be hard to understand where to go, what to book, and how to connect wine tastings with local experiences beyond the “big names”.

This Good Practice responds with Moldova Wine Route, an online platform designed to promote wine tourism by connecting visitors with wineries, events and local traditions, making discovery and planning much easier in one place.

Why it matters:
🔹 It turns wine tourism into a clear, navigable journey (routes + experiences), not a scattered set of options
🔹 It supports local businesses and rural communities by bringing visibility to producers, wine bars, hospitality and cultural experiences across the territory
🔹 It strengthens Moldova’s positioning as a sustainable cultural destination within the wider European wine route ecosystem

Discover more 👇
https://www.interregeurope.eu/good-practices/discover-moldovas-wine-tourism-online

Adres

De Leeuwhof 2
Valkenburg
6301 KZ

Website

https://www.interregeurope.eu/taas

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer TAAS - Tourism as a Service nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.