04/03/2026
2 weeks ago, Kwai Chai Hong was featured on Enterprise Explores with Richard Bradbury and producer Carol Wong of team BFM Radio - The Business Station 89.9. This was perhaps the most in-depth interview we have had about , our inception, our goals, our journey, and our limitations.
The interview was rather intimidating at first, with questions covering topics beyond the aesthetics or artistic curation of Kwai Chai Hong. Not because we were unsure of ourselves, but because we believe we are still a work in progress - so much to learn, so much to give, and so much more to explore and share!!
“ When brands enter cultural storytelling, who benefits more?”
“ Is Chinatown today a lived community, or a destination experience? Who shapes the narrative?”
“ Could Kwai Chai Hong survive without corporate partnerships?”
“ Is sponsorship a necessity or a strategic choice?”
Thank you for asking us some tough questions - applauding our stubbornness, reminding us of our purpose, and challenging us to want to do better. That last question triggered a pretty sensitive topic. To that, we say “sponsorship that makes strategic sense is a necessity” 😊. We found that balance in all our past sponsorships. The most recent one with Guardian Health & Beauty was a match made in heaven. Catch the podcast for the story of how KCH hunted down guardian Malaysia this CNY.
This interview reminded us that it has not been an easy journey, but the encouragement we received, whether an appreciation of our installation, unexpected award recognitions, or perhaps the most touching one - validation from the community and people around us, has made all the efforts worth every heartbreak, and/or heart attack.
On behalf of Team Kwai Chai Hong, we humbly THANK YOU (Team BFM and all our supporters/well-wishers/believers) for giving us *fools* a chance to present our space – the story of Kwai Chai Hong to the world! We promise to do better🤞🤞🤞
Check out the full podcast here
https://www.bfm.my/content/podcast/heritage-in-the-experience-economy
